To: Rajiv who wrote (2836 ) 11/24/1998 9:43:00 AM From: Rajiv Respond to of 3203
Microsoft Signs Amazon.com as Premier Merchant on MSN ShoppingTuesday, November 24, 1998 09:00 AM REDMOND, Wash., Nov. 24 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT) today announced it has signed an agreement making Amazon.com (Nasdaq: AMZN) the Premier Music Merchant on the MSN(TM) Shopping channel, the MSN.COM portal page and other selected properties in the MSN network of Internet services. As a result, users of MSN will have one-click access to the Internet's No. 1 music retailer. Amazon.com's Premier Music Merchant status earns it high visibility in a number of ways. As the exclusive music provider on the MSN.COM portal page, Amazon.com will have a Buy Music Quick Link as well as a rotating contextual merchandising message. These promotions will provide broad access to the active user audience and extensive Web reach of MSN. Amazon.com will also take the Premier Anchor position on the MSN Shopping channel for the Music and Video area, providing users of MSN direct links to Amazon.com for finding and buying their favorite CD, DVD and VHS products. In addition, Amazon.com will have promotional offerings across the MSN network of Internet services, consisting of advertising banners, text placements and graphical links. "We welcome Amazon.com as our Premier Music Merchant on MSN Shopping and the MSN.COM portal and as an advertiser across MSN," said Charlotte Guyman, general manager of the online sales and marketing team at Microsoft. "We think MSN offers Amazon.com the best of both worlds -- tremendous reach off the home page and the targeted shopping audience provided by MSN Shopping." "We are very pleased to be joining MSN Shopping because it will give more people the opportunity to experience the ease and convenience of shopping at Amazon.com," said David Risher, senior vice president of product development at Amazon.com. "Already, our music store is the No. 1 place to buy CDs on the Net, thanks to the thousands of people a day who discover the Amazon.com shopping experience: selection, price, convenience and service."