Held overnight - COOL - NSCP
Also, NM release - as follows today:
National Media Announces Link to Everything4Less
From Broadcast.com
PR Newswire - November 23, 1998 12:05
E-Tailing Alliance Debuts With Three Home Shopping Video Channels
LOS ANGELES, Nov. 23 /PRNewswire/ -- National Media Corporation (NYSE:
NM)
announced today that Broadcast.com (Nasdaq: BCST), the leading
aggregator and
broadcaster of streaming media programming on the Web, will be the first
portal to provide
access to Everything4Less. The link will be operational by Thanksgiving
weekend. The
Company also announced that its first three channels of direct response
video programming --
health & fitness, housewares, and beauty & cosmetics -- are now online
and available on a 24
hour/day, seven day/week basis. Additionally, National Media
infomercials are now available
on demand and may be accessed immediately upon request by Internet
users.
Everything4Less and the video channels may be accessed via the
broadcast.com home page
(www.broadcast.com) and directly accessed via its shopping channel
(www.broadcast.com/shopping/).
(Photo: newscom.com
Everything4Less is National Media's electronic commerce/Internet and
catalog-based
membership shopping service, whose Website (www.Everything4Less.com or,
simply,
www.E4L.com) and advertising campaign launch Thanksgiving weekend -- the
biggest
shopping time of the year. The "virtual superstore" provides more than
800,000 products at
guaranteed low prices to online shoppers and includes brand name
products and extended
warranties. The Everything4Less advertising campaign features "America's
favorite TV moms"
-- Shirley Jones ("the Partridge Family"), Florence Henderson ("the
Brady Bunch"), and
Marion Ross ("Happy Days"). The campaign will be included in the 2,000
half-hours of
infomercials that National Media broadcasts nationwide each week,
reaching every television
household in the nation.
Mark Cuban, President of broadcast.com, said, "Broadcast.com is excited
to be working
with National Media to make Everything4Less.com one of the leading
E-commerce sites on
the 'Net. They have created a unique integration of traditional and
Internet media that could be
the model for E-commerce marketing for years to come."
Stephen C. Lehman, Chairman and Chief Executive Officer of National
Media Corporation,
said, "The new Internet link provides easy access to Everything4Less for
broadcast.com's
more than one-half million unique daily visitors. We believe the
Everything4Less online
shopping experience, with its 800,000 products and guaranteed low
prices, will be
enormously attractive to these sophisticated online users."
In the near future, National Media will add two additional video
channels to the current three
video channels. Additionally, the broadcast.com site will host National
Media's live shopping
programming digitally streamed over five video channels, 24 hours per
day, seven days per
week. The online shopping channels are available at transmission rates
ranging from a
standard 28.8Kbps to 56.6Kbps, 100Kbps and, soon, 300Kbps, giving users
with varying
speeds of Internet access the ability to experience the highest quality
streaming video
programming possible.
National Media Corporation (NYSE: NM) is the world's largest publicly
held direct response
television company and is an innovative leader in the growing world of
electronic commerce.
The Los Angeles-based company broadcasts more than 3,000 half-hours of
programming
each week, reaches 100 percent of television homes in the United States,
and brings its
programming to more than 370 million television households in more than
70 countries
worldwide.
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for
forward-looking statements. Certain information included in this press
release (as well as
information included in oral statements or other written statements made
or to be made by the
Company) contains statements that are forward-looking, such as
statements relating to
anticipated future revenues of the Company and success of current
product offerings. Such
forward-looking information involves important risks and uncertainties
that could significantly
affect anticipated results in the future and, accordingly, such results
may differ materially from
those expressed in any forward-looking statements made by or on behalf
of the Company.
For a description of additional risks and uncertainties, please refer to
the Company's filings
with the Securities and Exchange Commissions, including Forms 10-K and
10-Q.
To Request previous press releases on National Media Corporation please
contact: PR
Newswire at 800-758-5804 Ext 604644.
SOURCE National Media Corporation
/CONTACT: Bruce Goodman of National Media, 818-461-6510, or e-mail,
bruce.goodman@QuantumTV.com/
/Photo: newscom.com
or NewsCom,213-237-5431/
/Company News On-Call: prnewswire.com or
fax,
800-758-5804, ext. 604644/
/Web site: broadcast.com
/Web site: broadcast.com
/Web site: e4l.com
/Web site: everything4less.com
(NM BCST) |
