To: Marc Newman who wrote (8688 ) 11/24/1998 3:24:00 PM From: Marc Newman Respond to of 14266
THQ and Nickelodeon Ship 'The Rugrats Movie' for Game Boy; First Game Boy Game Based on the Phenomenally Successful 'Rugrats' Franchise Business Wire - November 24, 1998 08:45 CALABASAS, Calif.--(ENTERTAINMENT WIRE)--Nov. 24, 1998--THQ Inc. (Nasdaq/NM:THQI) is sinking its gums into its newest Game Boy game, "The Rugrats Movie," shipping Tuesday. The title, launching in conjunction with the major motion picture release of "The Rugrats Movie" from Paramount Pictures and Nickelodeon Movies on Nov. 20, will be available at major retail outlets nationwide for a suggested retail price of $29.99. Based on one of the most highly anticipated family movie events of the year, "The Rugrats Movie" will enable kids of all ages to interact with Tommy, Dil, Chuckie and the Reptar Wagon as they embark on a series of adventures. "What a great opportunity -- pairing the sought-after 'Rugrats' babies with the most popular handheld game system of all time," said Germaine Gioia, vice president of marketing, THQ. "Perfect timing, great game play and a highly anticipated movie makes 'The Rugrats Movie' the Game Boy game for the holidays." "This game lets kids relive 'The Rugrats Movie' experience again and again, while capturing the movie's spirit about a contemporary family's greatest adventure: a new baby," said Steve Youngwood director of Software, Books and New Businesses, Nickelodeon. "Nickelodeon is committed to translating our programming and properties into the most innovative, creator-driven software products, and this game demonstrates our commitment." About "Rugrats" "Rugrats," the highest-rated kids television program in the United States, is Nickelodeon's animated series about life from a baby's point of view. The "Rugrats" are Tommy, the one-year-old hero; his best friend Chuckie; the twins from next door, Phil and Lil; and Tommy's bratty cousin Angelica. Whenever adults are around, the "Rugrats" act like real babies, but when they're alone, they talk to each other with the vocabulary of five-year-olds. As Tommy and his pals wobble through life supported by legs not yet used to walking, they show us the world as a baby views and understands it. The "Rugrats'" world is one that exists below our knees -- where mundane things turn into grand, comic adventures. "Rugrats" has won numerous awards including the Emmy, CableAce and Parents Choice awards. Rugrats was created by Arlene Klasky, Gabor Csupo and Paul Germain. "The Rugrats Movie" Based on the feature film, the game features 10 action-packed levels, ranging from the Pickles' home to the Reptar Wagon to the woods. Players will have the opportunity to control multiple characters in two different game-play styles: traditional platform and racing. Kids will also be able to save their progress with passwords and use power ups to reach bonus levels. Furthermore, the title is also compatible with Super Game Boy and Game Boy Color. "The Rugrats Movie" is based on Nickelodeon's award-winning cable television series, created by Arlene Klasky, Gabor Csupo and Paul Germain. "The Rugrats Movie" is the first animated collaboration between Paramount Pictures and Nickelodeon Movies. THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM and those manufactured by Nintendo and Sony. The THQ Web site is located at www.thq.com. Note to Editors: Nickelodeon, "Rugrats" and all related titles, characters and logos are trademarks of Viacom International Inc. CONTACT: THQ Inc., Calabasas Aimee Greenholtz, 818/223-3116 (media relations) Deborah Lake, 818/591-1310 (investor relations) or Nickelodeon Jennifer Levine, 212/846-8670