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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?


To: PetroLou who wrote (24475)11/24/1998 2:17:00 PM
From: ToySoldier  Respond to of 42771
 
Novell has made cuts in the number of resellers that are in their sales channel in EMEA...

NOVELL: Novell implements sweeping reform to improve
distribution across Europe, Middle East And Africa


Presswire - November 23, 1998 14:47

M2 PRESSWIRE-23 November 1998-NOVELL: Novell implements sweeping reform to improve
distribution across Europe, Middle East And Africa (C)1994-98 M2 COMMUNICATIONS LTD

* Novell Implements Sweeping Reform To Improve Distribution Across Europe, Middle East And Africa

Novell EMEA Optimises Channel To Focus On Better Reseller Support

Novell, UK -- Novell has today announced that it will significantly improve its service to partners and
resellers through a programme that consolidates its distributor relationships across Europe, the Middle East
and Africa. This strategy is the biggest realignment of Novell EMEA's distribution channel in recent history
and puts Novell in control of the demand creation of all its products. The total number of Novell distributors
across the region will be reduced in total from 102 to 60.

The pan-European initiative, which has been decided and implemented on a country by country basis, will
boost Novell's best distributors into a position where they can deliver Novell's extensive European reseller
base with high quality service levels and consistent product availability across the entire region.

Murray Treece, channel sales director, Novell UK and Ireland, said, "The distributors that will now partner
Novell have been evaluated on past performance, not on future promises. Good relationships with our
distributors will create a more sophisticated channel from which both they, Novell resellers and ultimately
customers will benefit. Those distributors with which we will no longer be doing business have already
received notice that contracts are to be terminated."

Treece continued, "Novell's business in EMEA is up 37 per cent year-on-year for the first nine months of
fiscal 1998. We expect these positive developments to continue given Novell's leadership in directory
services and the strength of new product cycles that are being developed. These arrangements will allow
Novell to provide the quality of support the market expects".

Pertti Ervi, co-president, Computer 2000, said, "We welcome Novell's decision to rationalise their
distribution channels in Europe. In many countries Novell products have been over distributed leading to
decreasing focus to support new and existing projects. With the change Computer 2000 and other
distributors are better placed to work more closely with Novell to boost local support for resellers."

Andrew Porter, IT Services Director of Computerland UK plc, said, "For us this latest move simplifies the
procurement process for Novell product and creates efficiencies in economy of scale to enable distributors to
better support resellers. As one of Novell's principal resellers in the UK we are seeing a growing interest
among our customers for Novell solutions and this enhanced relationship with our main distributor partners,
combined with the new PartnerNet program, will enable us to deliver better value service to our customers."

Treece added, "With better support from distributors, more of Novell's resellers will be able to benefit from
delivering Novell's 21st Century Solutions to both large and SME businesses in areas such as electronic
commerce, data warehousing and Year 2000 software compliancy."

Novell's official distribution partners in the UK are Computer 2000, CHS Electronics and Azlan.

Novell's official distribution partner in Ireland is Sharptext.

About Novell Founded in 1983, Novell (NASDAQ: NOVL) is the world's leading provider of network
software. The company offers a wide range of network solutions for distributed network, Internet/intranet
and small-business markets, as well as the network computing industry's most comprehensive education and
technical support programmes. Information about Novell and its complete range of products and services can
be accessed on the World Wide Web at novell.com.

UK Web site is at novell.com


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