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To: Robert Rose who wrote (28041)11/24/1998 3:39:00 PM
From: Rob S.  Read Replies (1) | Respond to of 164684
 
Thanks, good to see someone reads them!

I am concentrating my career on Internet marketing as opposed to my past experience in traditional high tech marketing. There are many levels to ecommerce and Internet marketing as you might imagine. Many product areas, particularly the more specialized and custom product and service areas that are only supplemented by on-line sales at this point. Even so, many aspects are the same independent of what you are selling. It's worthwhile to understand the nature of commodity marketing businesses, such as Amazon, because that very visible part of ecommerce effects things for niche and specialty products markets as well. On the other hand, there are specific strategies that don't apply well to commodity business that can have a significant impact on specialty business.