internet trafic report, mention of switchboard.com, BNYN
Media Metrix Reports Top 25 Web Properties and Web Sites
NEW YORK--(BUSINESS WIRE)--Nov. 23, 1998--Media Metrix, Inc. today announces its Top 25 Web property and Web site rankings. The Media Metrix ratings are based on percent reach and unique visitors among over 62 million Internet users in October 1998.
Media Metrix is the pioneer and leader in the field of digital media measurement. Media Metrix provides the most comprehensive measurement of the digital landscape: the World Wide Web, commercial online services, computer software, hardware and other new interactive applications.
At the heart of Media Metrix is its unique and patented ''metering'' software technology -- it connects with the operating system and ''follows'' the PC user minute by minute, page by page, click by click. The meter captures real-time, actual behavior of tens of thousands of people at their homes and businesses.
Media Metrix has nearly 300 clients including leading advertising agencies, new and traditional media companies, e-commerce marketers, financial institutions and technology companies.
TOP 25 WEB PROPERTIES Media Metrix, Inc. October 1998 Measurement Period (10/1/98 through 10/31/98) Combined At Home and At Work
Rank Web Property % Unique Reach Visitors (000)
Total Web Universe 100.0 62,516
1 AOL Web Sites 47.9 29,954 2 Yahoo Sites 47.6 29,765 3 Microsoft Sites 46.3 28,952 4 Lycos 44.5 27,828 5 Netscape.com 33.4 20,875 6 Geocities.com 30.8 19,244 7 Excite Network 30.1 18,797 8 Walt Disney Company Online 23.5 14,669 9 Infoseek 21.7 13,548 10 Time Warner Online 18.8 11,735 11 Altavista Search Services 18.0 11,268 12 Xoom Sites 13.6 8,525 13 Zdnet Sites 13.4 8,391 14 Realsite Portfolio 13.1 8,185 15 Bluemountainarts.com 13.1 8,175 16 Amazon.com 11.8 7,387 17 CNET 10.7 6,682 18 Switchboard Network 10.2 6,366 19 Snap.com Search & Services 9.1 5,672 20 Preferences.com 8.6 5,387 21 Bonzi.com 8.2 5,099 22 Weather.com 8.1 5,040 23 Simplenet.com 7.5 4,702 24 Viacom Online 7.3 4,575 25 Earthlink.net 7.0 4,348
TOP 25 WEB SITES Media Metrix, Inc. October 1998 Measurement Period (10/1/98 through 10/31/98) Combined At Home and At Work
Rank Web Site % Unique Reach Visitors (000)
Total Web Universe 100.0 62,516
1 Yahoo.com 46.9 29,344 2 Aol.com 45.2 28,256 3 Microsoft.com 35.2 22,004 4 Netscape.com 33.4 20,875 5 Geocities.com 30.8 19,244 6 Excite.com 25.4 15,858 7 Lycos.com 22.6 14,110 8 Infoseek.com 20.1 12,593 9 MSN.com 19.6 12,255 10 Altavista Search Services 18.0 11,268 11 Tripod.com 16.1 10,080 12 Angelfire.com 15.2 9,474 13 Hotmail.com 14.4 9,018 14 Bluemountainarts.com 13.1 8,175 15 Xoom.com 13.0 8,145 16 Real.com 12.3 7,702 17 Zdnet.com 12.0 7,476 18 Amazon.com 11.8 7,387 19 Switchboard.com 10.0 6,273 20 Snap.com Search & Services 9.1 5,672 21 Hotbot.com 9.0 5,649 22 Preferences.com 8.6 5,387 23 Bonzi.com 8.2 5,099 24 Msnbc.com 8.1 5,094 25 Weather.com 8.1 5,040
Top 25 Web Properties Media Metrix, Inc. October 1998 Measurement Period (10/1/98 Through 10/31/98)
Top 15 Web Properties - At Home
Rank Web Property % Reach
1 AOL Web sites 46.4 2 Yahoo Sites 40.1 3 Microsoft Sites 38.7 4 Lycos 37.0 5 Geocities.com 26.6 6 Netscape.com 25.5 7 The Excite Network 24.3 8 Walt Disney Company Online 17.8 9 Infoseek 15.1 10 Time Warner Online 14.4 11 Altavista Search Services 13.0 12 Xoom Sites 12.8 13 Bluemountainarts.com 10.4 14 ZDNet Sites 10.0 15 Realsite Portfolio 9.6 16 CNET 9.0 17 Amazon.com 8.8 18 Switchboard Network 7.8 19 Snap.com Search & Services 7.8 20 Bonzi.com 7.8 21 Preferences.com 6.7 22 Simplenet.com 6.7 23 Viacom Online 6.4 24 ATT.net 6.1 25 Intergal.com 6.1
Top 15 Web Properties - At Work Rank Web Property % Reach
1 Microsoft Sites 50.0 2 Yahoo Sites 49.2 3 Lycos 40.3 4 Netscape.com 39.8 5 AOL Web sites 35.1 6 The Excite Network 29.6 7 Geocities.com 25.9 8 Walt DisneyCompany Online 23.7 9 Infoseek 23.6 10 Altavista Search Services 20.7 11 Time Warner Online 18.8 12 ZDNet Sites 13.9 13 Realsite Portfolio 13.1 14 Bluemountainarts.com 12.0 15 CNET 12.0 16 Amazon.com 11.8 17 Xoom Sites 10.1 18 Switchboard Network 9.4 19 Weather.com 9.3 20 Snap.com Search & Services 8.7 21 Preferences.com 7.5 22 Looksmart.com 7.4 23 Travelocity.com 7.3 24 Infospace Impressions 6.9 25 News Corp. Online 6.9
Top 25 Web Sites Media Metrix -Inc. October 1998 Measurement Period (10/1/98 - 10/31/98) Top 25 Web Sites - At Home
Rank Web Site % Reach
1 aol.com 42.9 2 yahoo.com 39.4 3 microsoft.com 28.9 4 geocities.com 26.6 5 netscape.com 25.5 6 excite.com 19.8 7 lycos.com 16.9 8 msn.com 14.9 9 tripod.com 14.4 10 angelfire.com 14.3 11 infoseek.com 13.7 12 hotmail.com 13.2 13 Altavista Search Services 13.0 14 xoom.com 12.2 15 bluemountainarts.com 10.4 16 real.com 9.2 17 amazon.com 8.8 18 zdnet.com 8.6 19 Snap.com Search & Services 7.8 20 bonzi.com 7.8 21 switchboard.com 7.7 22 hotbot.com 7.7 23 preferences.com 6.7 24 simplenet.com 6.7 25 Disney Online 6.5
Top 25 Web Sites - At Work
Rank Web Site % Reach
1 yahoo.com 48.9 2 netscape.com 39.8 3 microsoft.com 38.7 4 aol.com 32.9 5 geocities.com 25.9 6 excite.com 25.3 7 infoseek.com 22.7 8 lycos.com 22.4 9 msn.com 20.7 10 Altavista Search Services 20.7 11 zdnet.com 13.0 12 hotmail.com 12.4 13 real.com 12.1 14 bluemountainarts.com 12.0 15 amazon.com 11.8 16 tripod.com 11.7 17 xoom.com 9.6 18 angelfire.com 9.3 19 msnbc.com 9.3 20 weather.com 9.3 21 switchboard.com 9.2 22 cnn.com 9.0 23 Snap.com Search & Services 8.7 24 hotbot.com 7.8 25 espn.com 7.8
Chart Definitions:
Top 25 Web Properties: The top 15 World Wide Web properties are based on unduplicated audience reach. ''Web Properties'' include the largest single Web site brands as well as consolidations of multiple Web domains that fall under one brand or common ownership.
Example of ''Web Properties'': An example of a ''Web Property'' (i.e. one that offers more than one site) is the Excite Network, which encompasses city.net, excite.com, mckinley.com and webcrawler.com.
Top 25 Web Sites: The top 25 Web sites are based on unduplicated audience reach. Top sites are from Media Metrix' At Home and At Work samples.
Reach Definition & Example: The percent of Web-active individuals (i.e. individuals in the Media Metrix sample) that visited a site once in the given month. Individual visits are unduplicated (not counted twice). For example, If a site has a 2% reach that means that 2% of Web-active individuals visited that site within the given month.
Unique Visitors: The actual number of total users who visited the Web site once in the given month. All Unique Visitors are unduplicated (only counted once) and are in thousands. Each reach point represents approximately 620,000 unique visitors, but this number varies each month. |