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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (28110)	11/25/1998 12:33:00 AM
From: Randy Ellingson	Read Replies (2) \| Respond to of 164684

The customer at a brick and mortar store actually does the fulfillment for free. They choose their book and take it to the cashier who just rings it up and places it in an inexpensive bag. OK, so I'm not quite gone on holiday yet <g>... The customer of Amazon.com actually pays for the fulfillment. They choose their book, and add $4 to pay to have the book selected, packed, and shipped. At a buck a pop to wrap, stamp, and address it, Amazon can hone their efficiency to the point of profiting even on the fulfillment. Or can they? I don't know that it's quite accurate to state that Amazon's fulfillment is or always will be a money-loser. Just some thoughts -- I realize they've not shown (or shone) much in that 'fulfillment efficiency' regard. Randy