The hype machine plugging away:
Amazon.com Renames Black Friday 'Stress-Free Friday' Dr. Joyce Brothers Offers Holiday Tips to Reduce Stress
SEATTLE, Nov. 24 /PRNewswire/ -- In a farewell gesture to the headaches and hassles traditionally associated with the busiest shopping day of the year, Amazon.com is officially renaming Black Friday, the day after Thanksgiving, "Stress-Free Friday."
Instead of fighting the crowds on the year's busiest retail sales day, Amazon.com is encouraging shoppers to kick-off the holiday season with the convenience of their computers and complete all of their holiday shopping in a flash -- at whatever time of day or night they may choose.
To help everyone remain stress-free, Amazon.com has launched a new holiday gift store, stocked with its familiar inventory of more than three million book and CD titles, as well as selections from a new video store and new products ranging from toys to personal electronics. You're sure to find something to please virtually everyone on your gift list!
Amazon.com has also asked America's leading psychologist, Dr. Joyce Brothers, to lend her expertise to help everyone enjoy a more stress-free holiday season.
"Demands on our time skyrocket during the holiday season," Dr. Brothers said. "Your schedule is packed with office parties, family dinners and countless get-togethers with friends -- and you still have to get gifts for everyone on your list. No wonder we get stressed."
What are Dr. Brothers' stress-free tips for this season? "We can take control of our time and stress with just a little effort," she says. "Many people simply take on too much and need to learn that it's ok to say no. Others get caught up in the frenzy of running all over town to do their holiday shopping."
Dr. Brothers continues, "I went on the Internet this year for the first time and discovered that it is easier to find the perfect gift for everyone on your list at stores like Amazon.com, where you can choose from millions of products. Best of all, I completed all my shopping in probably five minutes and saved at least an entire weekend. If you take control of your time by using online shopping services like Amazon.com, you will not only have a Stress Free Friday, but you will also enjoy the entire holiday season."
So on Friday, November 27, don't wait on line, go online to Amazon.com and enjoy a truly stress free Friday.
About the Amazon.com Holiday Gift Store
For the ultimate convenience, Amazon.com this year is introducing Gift-Click, the world's fastest and easiest way to give a gift. All you do is enter the gift recipient's e-mail address, and Amazon.com takes care of the rest. In less than 10 seconds, you can select, wrap, and send any one of millions of books, CDs, videos and more. You don't even need the recipient's mailing address.
Gifts -- wrapped with a personal message -- can also be sent to your home so that you can deliver them yourself, or Amazon.com will ship them directly to the gift recipient.
Also for this holiday season, the Amazon.com gift store offers a wider selection of gifts, including personal electronics, gadgets, and toys for all ages -- in addition to Amazon.com's three million-plus book, music and video titles.
Amazon.com has also added a new gift-recommendation service, Gift Matcher, which suggests gifts based on interests. And for the truly puzzled shopper, Amazon.com offers gift certificates by paper or e-mail to allow recipients to make their own selections. Instant e-mail gift certificates, sent within an hour, can solve the problem of last minute shopping -- even on Christmas Day.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended December 31, 1997, and the quarterly report on Form 10-Q for the quarter ended Sept. 30, 1998.
Amazon.com, Amazon.co.uk, Amazon.de, PlanetAll, Internet Movie Database, Earth's Biggest Bookstore, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc. or its affiliates. All other names mentioned herein may be trademarks of their respective owners.
SOURCE Amazon.com
CO: Amazon.com
ST: Washington
IN: CPR PUB
SU: PDT
11/24/98 06:02 EST prnewswire.com |
