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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: jach who wrote (28243)	11/26/1998 12:57:00 PM
From: Glenn D. Rudolph	Read Replies (2) \| Respond to of 164684

Talk about inaccurate. Look at the bold type: REDMOND, WASHINGTON, U.S.A., 1998 NOV 25 (NB) -- By Matt Hines, Newsbytes. Microsoft Corp. [NASDAQ:MSFT] announced today that it has signed an agreement making successful Web outlet Amazon.com [NASDAQ:AMZN] the premier music retailer on the MSN shopping channel, the MSN.COM portal page, and other selected properties in its network of Internet sites. Shares in Amazon.com immediately swelled on Wall Street, gaining $8 5/8. This is the second deal that MSN has signed with a music retail outlet. Microsoft announced a pact with K-Tel International Inc. earlier this month but officials said that today's deal is more significant. While K-Tel's agreement makes it a "tenant" partner with links in a specific music center, Amazon.com will gain exposure as a premier partner across the entire MSN network. Shares in K-Tel soared when it announced its MSN deal as well. The firm jumped $9.625 on Wall Street immediately after its original MSN announcement but has fallen over the past several weeks. Microsoft spokesmen said that Amazon.com's premier status will earn it high visibility in a number of ways. As the exclusive music provider on the MSN.COM portal page, Amazon.com will have a "Buy Music Quick" link as well as a rotating contextual merchandising message. Amazon.com will also take the anchor position on the MSN shopping channel for the music and video area, Microsoft said. The firm will offer users direct links to Amazon.com for finding and buying CD, DVD and VHS titles. In addition, Amazon.com will have promotional offerings consisting of advertising banners, text placements and graphical links across the network. "We welcome Amazon.com as our Premier Music Merchant on MSN Shopping and the MSN.COM portal and as an advertiser across MSN," said Charlotte Guyman, general manager of the online sales and marketing team at Microsoft. "We think MSN offers Amazon.com the best of both worlds -- tremendous reach off the home page and the targeted shopping audience provided by MSN Shopping." Microsoft's Web network should also benefit from the presence of Amazon.com as well. The site has been pointed to by many as a rare example of a profitable Web-based retail operation. Its site opened in July 1995 and is now considered to be the world's largest book store. Amazon.com claims to inventory over 3 million books, music CDs, audio books, videos, DVDs and computer games at present. Amazon.com is located online at amazon.com The MSN network can be found online at msn.com Reported By Newsbytes News Network, newsbytes.com