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To: John Lee CA who wrote (19195)	11/26/1998 4:44:00 PM
From: Michael Berkel	Read Replies (1) \| Respond to of 120523

NM and CD. Shares of CD were trading at a high of 16-7/8 after Wednesday's close. The company is in a turn-around situation and is rapidly getting back on track. Remember Netmarket is an Internet asset and subsidiary of CD. A company called National Media (NM) just opened a site called everything4less.com. This site is a front door to CD's Netmarket site. CD will be sharing the revenues generated via the new door to the Netmarket site with NM. NM is going to promote the new door to the Netmarket site through 3.000 hours of infomercials per week. On the last conference call CD's CEO announced that he is merely focusing on CD's core business. This means he might be interested in spinning off the internet assets as IPO's. In order to increase CD's value he might do a split 50/50 spin off, giving 50% to the CD shareholders and 50% to the public. This all bodes well for CD. Michael Berkel

To: John Lee CA who wrote (19195)	11/29/1998 1:23:00 PM
From: ilh1	Read Replies (1) \| Respond to of 120523

..Note this: CNET's Sept 14th press coverage of National Media (NM).... E4L is owned by NM and not CD. a) Cost for the site to NM is negligible. b) NM will support E4L with $100 million in television media. c) (The Commercial are out and running NOW.) d) E4L will generate millions of dollars of revenue and cash flow on a recurring basis and at little additional cost ====================================================================== Infomercial firm plans e-commerce site By Reuters Special to CNET News.com September 14, 1998, 12:30 p.m. PT LOS ANGELES--Infomercial giant National Media Corporation is planning to launch a membership-based online shopping service. Bruce Goodman, senior vice president, declined to specify the cost National Media will incur to start the service, saying only it will be "negligible." The company will promote the service, which connects consumers with vendors, during 3 1/2 minutes of its half-hour infomercials, Goodman said. The infomercials air more than 2,000 times per week in the United States, the company said. The online service and promotions will begin within 60 days, Goodman said. The Everything-4-Less shopping service will be supported by nearly $100 million in television media. "We believe Everything-4-Less has the potential to generate millions of dollars of revenue and cash flow on a recurring basis and at little additional cost or risk simply by leveraging our existing infrastructure," Stephen Lehman, acting chief executive, said in a statement.