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Technology Stocks : ESST-the new beginning. -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (2158)	11/27/1998 9:24:00 PM
From: Steve Reinhardt	Read Replies (2) \| Respond to of 3493

Thanks, the text is as follows. Looks like ESS' competitor also addresses the important Internet set-top market... C-Cube sets set-top strategy By Stephanie Miles Staff Writer, CNET News.com November 27, 1998, 4:00 a.m. PT C-Cube is developing a multimedia platform for TV set-top boxes that is designed to improve picture quality and Web graphics viewed on television sets. C-Cube's Avia@TV, which will be announced on Monday, is designed to replicate the way Web graphics and Internet content appears on the PC, with an embedded processor which delivers "high-speed rendering comparable to that of the PC," according to C-Cube. Internet appliances such as "intelligent" set-top boxes are expected to explode in popularity over the next five years. Cable service providers and satellite television broadcasters will begin to lease intelligent set-top boxes to their customers in an effort to add Internet connectivity to their traditional services. Set-top boxes will be available at the retail level in the next few years. C-Cube's new decoding and processing solution is aimed at replicating the full PC experience on a set-top box. "Subscribers' expectations for television entertainment have shifted the set-top market into supplying a more feature-rich, multimedia solution," said David Baillie, vice president and general manager of C-Cube's Consumer Network Products, in a statement. Avia@TV also offers what C-Cube calls a "flicker filter," a feature which compensates for television screens' low refresh rate, which the human eye perceives as a flicker. This feature makes it easier for the user to read text over the TV, C-Cube says. C-Cube will market the chipset to set-top box manufacturers and cable service providers, the company said. Pioneer has already signed on to build a box based on the platform, C-Cube said. Related news stories ¡E Chip eases DVD recording October 30, 1998 ¡E Pioneer joins cable TV alliance August 25, 1998 ¡E C-Cube stock takes a plunge May 20, 1997