To: mattie who wrote (18578 ) 11/30/1998 1:48:00 AM From: Clint E. Respond to of 70980
Korean DRAM Ramp-Up Could Renew Price War After months of cutting back DRAM production, South Korean chip makers are suddenly hiking 64-megabit output to record levels, leaving rivals to wonder if the increase will disrupt a new and precarious period of pricing stability. The production spike, which varies from 25 percent to 40 percent depending on the supplier, has been attributed to a variety of factors, including a desire by South Korean vendors to cash in on firmer DRAM prices, a need to amortize costs over larger IC shipments, and a natural outgrowth of a shift to finer chip-feature sizes. Analysts and even vocal rivals such as Micron Technology chairman, president, and CEO Steven R. Appleton had earlier credited the South Korean manufacturing cutback with stabilizing the market. Indeed, for the past few months, 64-megabit DRAM prices have shown signs of a resurgence, increasing from the low $9 range to well over $10 on the spot market, according to independent distributor American IC Exchange, in Aliso Viejo, Calif. The firmer prices even gave rise to a report that swept Wall Street recently, speculating that a tighter 64-megabit supply would prompt Micron to raise its prices. Micron responded by saying it defers to the global DRAM market to set purchase prices. Now, however, with South Korean vendors turning on the production spigot once again, the anticipated surge of memory chips could unravel some market projections that are indicating higher DRAM prices for 1999. Bruce Bonner, an analyst at San Jose, Calif.-based Dataquest, said the jump in output is designed to take advantage of a seasonal uptick associated with fourth quarter OEM demand. Holiday demand can accommodate the production increase without upsetting the market for now, Bonner said. "The big question is, what happens in the first quarter of 1999, when demand historically turns down?" he said. "If the Korean companies continue to produce DRAMs at the same high levels, there could be an adverse impact on prices." Analyst Steve Pelayo of Morgan Stanley Dean Witter Equity Research, in Menlo Park, Calif., agreed, saying the South Korean DRAM ramp-up along with the post-holiday demand drop could once again depress memory prices. Just what is driving the South Korean policy reversal is open to question, but one thing is certain: Output levels are on the rise. The industry's leading DRAM maker, Samsung Electronics Co., confirmed last week that after having cut production to 12 million units monthly, it will now boost 64-megabit output 40 percent, to 17 million units, by the end of the year. LG Semicon Co. said it will increase 64-megabit DRAM production 36 percent, from a low of 11 million units per month to 15 million units, by year's end. And Hyundai Electronics Industries Co. will also raise monthly production to 15 million units -- a 25 percent increase -- by the end of the year, according to a company spokesman. A spokesman for LG Semicon said his company is aiming to take advantage of higher 64-megabit prices to get better margins on its memory chips. He added that increased output will help lower costs by spreading fixed expenses over a larger number of chips. The jump in DRAM production is also the inevitable result of a rapid shift to sub-0.25-micron feature sizes, which can yield as many as 30 percent more 64-megabit DRAM devices per wafer. Samsung started making chips on a 0.22-micron process in July, and Hyundai followed in September. LG Semicon said it is also producing 64-megabit DRAM devices on 0.22-micron lines and will move to 0.20 micron by the end of the year. Samsung is also adding fab capacity at its Austin, Texas, facility, doubling production later next year to 24,000 wafer starts per month. Hyundai and LG are locked in a battle to see which company can gain the better position in the chip market. The victor could be granted a controlling interest when the companies' semiconductor operations are merged under a plan outlined earlier this year.