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To: Honda who wrote (2570)12/3/1998 6:05:00 PM
From: D.J.Smyth  Read Replies (1) | Respond to of 5195
 
15:00 DJS U.S. Sales Of Digital Handsets Soaring With Nokia Taking The Lead
15:00 DJS U.S. Sales Of Digital Handsets Soaring With Nokia Taking The Lead

NEW YORK -(Dow Jones)- Signaling a rapid change in favor in newer,
more-advanced communications devices, U.S. sales of digital phone handsets
topped sales of analog models through the first three quarters of 1998, market
researcher Dataquest said Thursday.
Sales of digital handsets totaled 10.1 million units through three
quarters of this year, which is 28% above the 7.9 million analog units sold
through September. Dataquest said the U.S. digital handset market is on pace
to grow 170% in 1998.
"The analog-digital crossover, at last, signals the market's protracted
transition to second-generation digital phones a full six years after they
were first introduced in the U.S.," Dataquest said.
Finland's Oy Nokia (NOKA) has been in a hotly contested three-way race
for the top spot in the market with Sweden's AB L.M. Ericsson and Motorola
Inc. But, according to Dataquest's figures, the race isn't even close.
Dataquest said Nokia has taken a commanding lead of the U.S. digital
handset market with a 40% share - more than double its 19.8% share in all of
1997. No. 2 Ericsson (ERICY) was far behind at 21%. It had a dominating lead
in 1997 over Nokia, as its market share totaled 41%.
Dataquest said the impressive surge by Nokia was the result of the
"successful launch of its 6100 series phones and its strong association with
the AT&T Digital One Rate." Nokia is clearly on a roll. Its first-half pretax
profit surged 67%, buoyed by solid sales in the U.S. and strong acceptance of
its new line of mobile phones. Those results also beat forecasts, as sales
grew 27% in the period.
Nokia recently attributed much of its subscriber growth to consumers'
acceptance of new products. Indeed, Nokia just unveiled three new products -
an analog "wearable" cellular phone and two digital wireless phones. The
analog phone, which can store up to 75 names and numbers and includes Caller
ID capability, is scheduled for shipping in January.
The company also plans to increasingly equip future mobile phones with
advanced data-transfer capabilities, such as the ability to exchange business
cards electronically, send electronic-mail messages or access the Internet. It
also wants to expand its research capabilities for other forms of mobile
communications through acquisitions.
Nokia has said it plans to invest close to one billion markkaa (about
$197 million) between 1998 and 2001 on a new manufacturing and distribution
center in Hungary and an expansion of production capacity at its mobile-phone
plant in Salo, Finland. Nokia also has charted itself a course to buy several
Internet-technology companies over the next year as it seeks to expand its
research base to develop new mobile phones and mobile technologies.
Ericsson, by contrast, has seen a sharp leveling off in mobile-phone
sales growth this year, after achieving spectacular growth in 1997. Sales from
its mobile phone and consistently weak Infocom unit softened in the recently
ended third quarter, disappointing many experts.
Meanwhile, Dataquest said Motorola Inc. (MOT) posted an impressive
gain, increasing its market share to 11.5% through the first three quarters of
1998 from 6.3% for all of 1997.
Qualcomm Inc. (QCOM), which held the No. 3 spot in 1997 at 17.4% of the
market, watched its share drop to 8.2% in the first nine months of 1998.
Japan's Sony was close behind, staking claim to 7.1% of the market.
"The fast risers, Nokia and Motorola, have grown with strategies to
diversify into all digital product segments," Dataquest said. "However, in
defense of the Ericsson and Qualcomm strategies, handsets are just a portion
of the companies' business, and they have strategic reasons for staying in
their niches."
Copyright (c) 1998 Dow Jones & Company, Inc.
All Rights Reserved.
(:ERICY) (:MOT) (:NOKA) (:QCOM) (:S.ERC) (:Y.NOK)
12/03 3:00p CST