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Gold/Mining/Energy : Nevada Bob's Canada - NBC (was Warka Capital) -- Ignore unavailable to you. Want to Upgrade?


To: J. Plantinga who wrote (27)12/10/1998 2:53:00 PM
From: Jim Bishop  Respond to of 66
 
Nevada Bob's Canada Inc.

11/30/98 -
Sears and Nevada Bob's Canada Join Forces

SEARS CANADA INC ("SCC-TM") NEVADA BOB'S
CANADA INC ("NBC-T") - Sears and Nevada Bob's Canada
Join Forces - To Put Nevada Bob's Golf Shops in Sears Stores,
Catalogues

Sears Canada announced it will launch Nevada Bob's golf shops in
seven stores, two each in Quebec and Ontario, and three in
Alberta.

The initial trial will establish Nevada Bob's golf shops within Sears stores in Quebec City, Hamilton,
St. Catharines and Edmonton. Based on the success of this test, the Nevada Bob's
store-within-a-store concept will be rolled out to more than half the Sears stores across Canada. In
addition, Nevada Bob's golf equipment, accessories and apparel will also be sold through special
sections within selected Sears catalogues.

The agreement pairs Canada's largest single department store with Canada's largest specialty golf
retailer. "Sears is committed to offering our customers more selection, more service, and more
brands," said Paul Walters, Sears Canada's Chairman and CEO. "The introduction of Nevada Bob's
meets this commitment and fits our ongoing focus on expanding and enhancing the shopping
experience for Sears customers."

Nevada Bob's at Sears' shops will offer a broad range of golf equipment, accessories and apparel in
shops staffed by Nevada Bob's sales professionals. A typical 'Nevada Bob's at Sears' shop will stock
the many well-known national brands that Nevada Bob's is famous for.

Mr. Walters noted that the 4.8 million Canadian golfers spend more than $1.5 billion a year on golf
equipment, accessories and apparel. "Nevada Bob's at Sears is a response to customer demand," said
Mr. Walters. "Consumers told us they want greater selection and choice, and strong, quality brands.
'Nevada Bob's at Sears' will offer them this variety and the peace of mind knowing they have
purchased from Sears and Nevada Bob's. Both our companies have earned reputations for quality,
service and guaranteed customer satisfaction," he said.

Lyle Edwards, Nevada Bob's Canada President and CEO, said the partnership with Sears is a
breakthrough in golf retailing. "Not only does this relationship significantly strengthen our national store
network, but it introduces a new demographic - Sears catalogue customers - to Nevada Bob's." He
noted that Sears publishes Canada's only general merchandise catalogues and distributes them to more
than 4 million households across the country.

"With this initiative, Nevada Bob's reaches into every corner of Canada to serve golfers wherever
they live. It also positions both Nevada Bob's and Sears to capitalize on the tremendous growth profile
in golf. Golf is projected to be the fastest growing sports activity in Canada through the year 2001," he
said.

"In its short history, Nevada Bob's has clearly set the standard for golf retailing across Canada," said
Mr. Edwards. "Now we are taking our expertise and knowledge in golf retailing and combining it with
the power and reach of Canada's leading department store so we can both capitalize on the
tremendous opportunity in one of the highest growth areas of Canadian retailing, golf equipment,
accessories and apparel.

"We are establishing Nevada Bob's as the dominant name in golf and this relationship with Sears both
expands our market coverage and represents an integral part of that positioning," said Mr. Edwards.

Sears Canada (SCC - TSE, ME), with annual revenues of almost $5 billion, has 109 full-line
department stores, 19 Whole Home Furniture and Appliance stores across Canada and publishes the
country's only general merchandise catalogue. More than 1,800 catalogue pickup locations, 10 outlet
stores and 82 dealer stores complete Sears Canada's retail network.

Nevada Bob's Canada (NBC; NBC.db - TSE) currently owns and operates a total of 39 Nevada
Bob's specialty golf retail locations - 34 in western Canada, 4 in the greater Seattle area of
Washington State, and 1 in Toronto. In addition, the company has announced plans to add two more
stores in the Toronto core. Nevada Bob's is also the Master Franchise holder to 19 franchises in
eastern Canada. TEL: (416) 941-4425

Penny Kitson, General Manager

Public Affairs, Sears Canada Inc. TEL: (403) 294-0600

Lyle P. Edwards, CA, President and CEO



To: J. Plantinga who wrote (27)12/10/1998 2:54:00 PM
From: Jim Bishop  Read Replies (1) | Respond to of 66
 
Nevada Bob's Canada Inc.

12/3/98 -
Launches Flagship Toronto Store In The Heart Of

NEVADA BOB'S CANADA INC ("NBC-T;NVBBF-L") -
Launches Flagship Toronto Store In The Heart Of - Canada's
Largest Golf Market

Nevada Bob's Canada unveiled an 8,000-sq.-ft. next generation golf
retail store in the heart of Toronto's business and financial
community.

The flagship store at the corner of Yonge Street and Richmond Street East is the first and largest in a
series of stores Nevada Bob's plans to open in the vicinity of Canada's largest city over the next 12 to
18 months. Nevada Bob's is Canada's largest specialty golf retailer with more than double its nearest
competitor's market share.

Housed in an historic building, the new flagship store offers golfers the largest and broadest selection
of golf equipment in Canada.

"Toronto is Canada's largest golf market and this store is a beachhead for our expansion throughout
Ontario," said Lyle Edwards, President and Chief Executive Officer of Nevada Bob's Canada Inc.

"We have created southern Ontario's most complete golf retail outlet," said Martin C. Bunting, Chief
Operating Officer of Nevada Bob's Canada. "The store has been completely redesigned, refixtured
and remerchandised to the company's concept store format.

"Major manufacturers, such as Callaway, Ping, Mizuno and Taylor Made, have been given expanded
space to create high-impact displays of their full lines of golf equipment, fashions and accessories,"
said Mr. Bunting. "They have worked with us to create exclusive displays and selections of their best
equipment for the flagship store.

"We've combined that with staff who are not only golf experts but experts in customer satisfaction.
That's what truly sets us apart from the competition," Mr. Bunting said.

He said the flagship store is an integral part of a multi-million dollar program to create the next
generation in golf retailing. "We have focused on setting the standard in customer service, offering
customers greatly expanded and departmentalized selections of golf equipment, and a broad range of
fashions and accessories, and in-store practice areas where they can try out clubs." All elements of
the store are colour coordinated and woven together in a warm, welcoming environment.

Mr. Edwards said the Richmond Street East store will be the centrepiece of Canada's most innovative
and comprehensive network of golf retail outlets. "It is a high impact, destination store specifically
designed and merchandised for every level of golfer.

"We have an extremely strong franchise system in Ontario with 19 outlets," Mr. Edwards said. "Our
focus has been on building brand equity to make our franchisees' businesses prosper and the
Richmond Street East store will be an integral part of a powerful campaign to brand Nevada Bob's as
the one source for everything golf."

The store will also be a base for Nevada Bob's "aggressive pursuit of the significant corporate golf
sales opportunity with the hundreds of companies headquartered in Toronto."

According to Mr. Bunting, golf is projected to be the fastest growing sports activity in Canada through
the year 2001.

"Nevada Bob's Canada is positioning itself to capitalize on that trend and the growing need of golfers
for quality equipment and expert advice at every price level.

"Canadian golfers spend nearly $3 billion a year on golf equipment and green fees and they are looking
for a company to be their complete source," Mr. Bunting said. "Nevada Bob's Canada will be that
company."

With Canada's approximately 5 million golfers playing more than 67 million rounds annually and almost
350,000 new golfers taking up the game every year, the growth prospects for this industry and for
Nevada Bob's are tremendous, Mr. Edwards said.

He said Nevada Bob's plans to open approximately 12 new outlets in Canada by the end of the second
quarter of 1999, the majority of which are targeted for the under-developed southern Ontario market.

"More than 34%, or 1.8 million, of the 4.8 million Canadians who play golf live in Ontario," Mr.
Edwards said. "This is a tremendous opportunity for Nevada Bob's," he said. "Our new Ontario stores
will increase our total selling square feet by 80%, position us to take advantage of Canada's premier
golf market, and build on our position as the largest specialty retailer of golf equipment, fashions and
accessories across the country."

Nevada Bob's Canada currently owns and operates a total of 39 Nevada Bob's specialty golf retail
locations - 34 in western Canada, 4 in the greater Seattle area of Washington State, and 1 in Toronto.
In addition, the company has announced plans to add two more stores in the Toronto core. Nevada
Bob's is also the Master Franchise holder to 19 franchises in eastern Canada. TEL: (403) 294-0600
Lyle P. Edwards, CA, President and CEO TEL: (403) 217-2342 Martin C. Bunting, Chief Operating
Officer