To: J Fieb who wrote (37491 ) 11/29/1998 9:49:00 PM From: John Rieman Read Replies (1) | Respond to of 50808
MoreCom.........................cedmagazine.com 11.23.98 Leslie Ellis Yet another company with its sights set on interactive TV services, MoreCom, announced it will debut next week at the Western Show in Anaheim, Calif. MoreCom seeks to deliver personalized Webcasts, Web-enhanced TV, electronic program guides and video-on-demand. The 25-person startup was founded early last year by Ami Miron, a former Philips Electronics and General Instrument Corp. executive. During a telephone interview last week, Miron said MoreCom's service will offer, among other Web-based services, streaming video. "The ability to provide video clips on demand, with an infrastructure that can grow into full video on demand, is what we've done," he said. MoreCom aims to move streaming video beyond the PC experience in which a video clip plays in a small, three-by-three-inch window. MoreCom maps the IP packets into MPEG packets that are decoded at the set-top boxes. Both @Home Network and RoadRunner restrict their customers to a 10-minute maximum of streaming media, mostly because their MSO owners want to retain control of the video viewing environment. But by identifying a way to map Internet video into the digital cable environment, MoreCom may have found a way to assuage that concern. Miron said MoreCom's technology suite runs on existing hybrid fiber-coax networks, using "common MPEG-2 encoders and digital headends, and the currently deployed layer of digital set-top boxes." It is also flexible enough to stretch across OpenCable, DAVIC (Digital Audio/Video Council) and DVB (Digital Video Broadcast) standards environments, he said. MoreCom's product portfolio is software-centric, consisting of four servers dedicated to four service categories: MoreWeb, MoreCast, MoreVideo and MoreMail. The MoreWeb service is for Web browsing via the TV. MoreCast serves up one-way Webcasts, and MoreVideo is for streaming IP (Internet Protocol) video clips. MoreMail is for e-mail, either one-way or two-way with an optional infrared keyboard. At the digital set-top is a thin, downloadable client, Miron said, that includes a browser customized to run within four megabytes of set-top memory. Miron said MoreCom will pursue a variety of business approaches with cable MSOs, but will likely seek a 6 MHz channel ride in return for an unspecified revenue-sharing arrangement. He added that following the Western Show demonstration, which will consist of "pre-field trial" prototypes, an unnamed cable MSO will test MoreCom's technology.