To: Geoff Nunn who wrote (82707 ) 11/29/1998 8:40:00 PM From: PAL Read Replies (2) | Respond to of 176387
Hi Geoff: As I have posted before, a dialog with you is intelectually stimulating and challenging, yet, mentally exhausting. You made many excellent points in your argument such that I never beat my brain this heard since my day defending my dissertation. You are bringing the notion that e-commerce has the earmarks of "pure competition". In that you agree that there is no perfect market and no pure competition. I have left the academic field many moons ago to enter the business world. Those economic theories about pure competition surely need constant revisions. I wonder if that textbook by Nobel Prize winner Paul Samuelson is still No. 1, and has he revised the book to include the internet revolution, the Laffer curve/ supply side economics (Democrats call it VooDoo economics). The landscape of the economy has changed dramatically. The days that resemble "pure competition" where wheat is just wheat, potato is just potato, pork belies are just pork belies are distant past. Even in organically grown items, there is genetic engineering, people are more choosy in their taste, health etc. The rate of obsolescence (technical as well as economical) is shortened at an amazing rate. I just got Dell 450, an excellent computer, yet it will be outdated a year from now. I agree with your against Jock's view of computer being a commodity. Look at how many patents Dell has. Bachman faithfully posted the new patents obtained. Now, how come Dell is beating CPQ? The answer is that Dell has better QPC: Quality, Price and Customer Service. Dell has innovation for reducing inventory to 7 - 8 days. Etc. Etc. Then let us extend this to e-commerce where you project the prospect of profit is so bleak since e-commerce engage in commodity. I happen to think that the future of e-commerce is bright for companies such as Dell (yes also for Amazon, Onsale, Ubid, etc) for many reasons, among others: a. The main business they are taking away is those traditional stores/ malls. Granted that not all business can be taken away by e-commerce such as specialty stores where women like to try before buying. b. In the competitive world, the strongest prevails. An early entry has many advantages: you learn from experience, you establish name recognition, etc. Ten years ago Amazon was associated with a jungle where the river is full with piranhas. Companies entering the market at later stages might not be as successful as the early ones. (there are exceptions of course: one can cite Apple computer, Sony Betamax, etc). Just look at Dell: innovation of direct sales. CPQ now tries to emulate Dell. This is such a joke in the theme of Wily Coyote chasing Bugs Bunny. c. Razor thin margin: When e-commerce blossoms, you are right, but for companies like Wallmart with high overhead/fix cost. Competition among e-commerce will come to the level where economist call normal profit. The best in reducing cost will get higher margin. Companies with financial strenth can buy in quantities. Therefore consolidation among internet companies will continue. (AOL/NETSCAPE, YAHOO with ONSL maybe? Even MSFT has teamed up with AMZN). I have more, but I think you get my drift. Regards, Paul