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To: Frank A. Coluccio who wrote (2469)11/29/1998 12:53:00 PM
From: Karl Zetmeir  Read Replies (1) | Respond to of 6846
 
Digressing a bit ...

Here's an excellent article on VoIP.

teledotcom.com

And more to your point ...

Aquistion/Activation/Retention is accomplished by bundling services and products. The key is for the creative marketer to arrive at a unique package that is difficult for the competition to duplicate at any price yet is a "can't do without" package to the consumer.