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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: Mr.Manners who wrote (530)	11/29/1998 2:33:00 PM
From: ilh1	Respond to of 1080

This has already been stated and the CEO will say more of the same on vcall: ====================================================================== From Sept 14 Nat Med release: ''We believe Everything-4-Less has the potential to generate millions of dollars of revenue and cash flow on a recurring basis and at little additional cost or risk simply by leveraging our existing infrastructure,'' said Lehman. The Everything-4-Less shopping service will be powered interactively by NetMarket (www.netmarket.com), the leading membership-based, At least the CEO gives out info. CD is much more tight lipped Limit value-oriented consumer shopping site. NetMarket is owned and operated by Cendant Corporation (NYSE: CD - news), the world's premier provider of consumer and business services. Lehman said, ''We are confident that Cendant's unequalled savvy, experience, vendor relationships, and superior services will make Everything- 4-Less an incredible success not only for National Media, but for all the other television and cable companies we bring to the Service under our agreement with Cendant.''

To: Mr.Manners who wrote (530)	11/29/1998 2:39:00 PM
From: T-Lo Greens	Respond to of 1080

2 scenarios: 1) Co-branding: E4L & Netmarket being marketed by both NM & CD, just each with their own twist. Strategic alliance between NM & CD, NM owns the E4L name/website 2) Partnering: E4L is contracting with Netmarket to utilize their resources & distribution, getting paid a "finders fee" for purchases made by E4L members. I poured through the SEC filings for both companies and still couldn't get a definitive answer. Press releases by both companies and FAQ on E4L site seem to be misleading.