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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: shane hartman who wrote (544)	11/29/1998 4:23:00 PM
From: jack velte	Read Replies (1) \| Respond to of 1080

>>National Media does own www.e4l.com and the products own the site. >>They use CD netmarket to power the site. ALL REVENUES GO to NM and >>they pay CD a fee for the service. > much for me. I can't make a model of how much revenue they will receive. NM is clearly not going to make it on infomercials alone. Read the 10Q and 10K. Sales were down because of lack of innovative products to sell. They need this web deal. It could be brilliant, but I can't tell based on public statements so far. < the idea that "everything costs less" seems like a brilliant idea to me. they check other site's prices (for books) and then you get it for less. other than brand awareness (something they seem to have lots of traditional experience with), why would anyone shop elsewhere? -jack

To: shane hartman who wrote (544)	11/29/1998 4:30:00 PM
From: Michael Berkel	Read Replies (3) \| Respond to of 1080

Shane, well spoken!! Since CD has only hired NM to do the marketing and promoting of Netmarket's web site called "everything4less", it is 100% certain to me that CD gets most of the money and that NM will fizzle. I am not a NM shorty, I do not possess any shares in NM, but I hate to see that people are misinformed and are investing in a company for the wrong reasons. If you own shares in NM you do NOT own shares in "everything4less", because CD is the proprietor. You only possess shares in a marketing vehicle. Beware!