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To: rudedog who wrote (21841)	12/1/1998 5:37:00 AM
From: Charles Hughes	Respond to of 24154

>>>Interestingly enough, MSFT's Craig Mundie said almost the same thing in a presentation a few months back - something about 'if you get the 5% of early adopters who really think about technology, everyone else will follow'. <<<< Well, marketers have been trying to get the attention of 'early adopters' for decades now, with some success. However, the definition of the early adopter keeps changing: he's the nerd, the rich guy who buys toys, the mini-skirt-suited finance district gadget freak, the sensationalist, the adolescent girl. The thing is, when you had most of the developers and engineers and scientists and most of the people who could afford workstations or had jobs that gave them to them, when you had most of the designers, musicians, video people and artists in the Mac and Amiga crowds using computers that had GUIs, you had everyone who was going to matter for the future of computing. It was popularity with this crowd that mattered, because everyone follows them where computers are concerned. They are the local elite. That secretaries and COBOL programmers and billing clerks would also one day have a GUI (Windows) was then inevitable. Only timing and price were in question. Ditto compact disc. The car. The TV. Vacations on islands somewhere. Even when the particular elite in question pass on to new delights later, their old stamp of approval lasts for some time. Just look at hairstyles in the hinterland. Elvis. Beige computer boxes. These are like style and product echos in time. Some of them become standing waves, then you have a 'mature business'. That's just how it's done, dude. Don't fix it, it ain't broke. Well, I shouldn't write after 1 am after all. Or maybe that's only after 2 am. I dunno. Cheers, Chaz