Jane,
IATV a Big Pooch stock
Subject:
IATV Alert
Date:
30 Nov 1998 15:03:56 -0000
From:
CFCnews <cfcnews@hotmail.com>
To:
CFCnews
Just my opinion,
I think IATV is an internet stock that has good news and is ready to pop.
solid buys coming in and I think it will go.
Monday November 30, 7:00 am Eastern Time
Company Press Release
The Box Music Network and ACTV To Explore Enhanced Programming
More Pioneering Efforts for 'Viewer-Controlled' Music Programming
NEW YORK--(BUSINESS WIRE)--Nov. 30, 1998-- TCI Music's The Box Music
Network (NASDAQ: TUNE - news, TUNEP - news) and ACTV (NASDAQ: IATV - news)
today announced that the two companies will collaborate on an enhanced
version of viewer-controlled music programming.
Using ACTV's proprietary programming technology, The Box Music Network
will evaluate consumers' responses to interactive concert programming. The
ACTV system allows viewers to switch seamlessly between multiple feeds of
video, audio and data in real time.
''It's all about added value,'' said Sharon H. Brown, Executive Vice
President of Programming and Marketing for TCI Music. ''We can give
viewers the best four seats in the house, if that's what they want.''
While sporting events have a successful track record in the event PPV
business, live concerts and musical events have not delivered consistent
or predictable results. The Box Music Network and ACTV believe giving the
viewer control over the experience might drive viewer satisfaction and
take rates.
''We're talking about a demographic that grew up with video games, with
CD- Roms,'' said Brown. ''These are kids who expect to control their
entertainment environment. With ACTV's technology, they can focus on a
particular band member, get artist bios, read song lyrics -- they can
create their own personalized music video experience.''
ACTV uses patented software technologies to create Individualized
Television , which takes traditional television programming into the
digital age. Using a standard digital set-top box and remote control, a
viewer can switch between the regular programming feed and a multitude of
personal options and features. The proprietary software remembers all
viewer responses and commands, enabling the delivery of individually
tailored television programming and advertising content to an unlimited
number of viewers.
''We're always exploring new ways to bring control and personalization to
our audience,'' said Alan McGlade, CEO of The Box Music Network. ''For
example, our web site (www.thebox.com) just launched on-line ordering
capability. You can now preview a music video and order it from our Web
site, and watch it play on the broadest broadband pipe of them all -- your
television.''
By evaluating its audience's desire to interact with music programming,
The Box Music Network is preparing for new program concepts for the
future.
''We were the first music network to launch a package of channels for the
digital tier -- the six-channel Box Set, which has been reaching customers
for over a year,'' McGlade explained. ''Now, we want to expand our
understanding of the benefits inherent in digital technology. The ACTV
platform could bring us a new way to entertain our audience.''
The Box Music Network pioneered viewer-controlled music television and is
the world's first and only fully interactive channel. The channel boasts
one of the highest concentrations of PPV users of any basic cable network.
The network capitalizes on this concentration to benefit cable operators
by using music videos from movie soundtracks to promote PPV titles during
their PPV windows.
''We are extremely pleased to be collaborating with The Box Music
Network,'' said David Reese, President, ACTV Entertainment. ''Our
association with Liberty Media will allow us to extend our programming
opportunities beyond sports. Working together with The Box Music Network,
we hope to provide cable operators with valuable programming which will
serve as a source of incremental revenue, while offering advertisers one
of the most powerful addressable media vehicles for an increasingly
fragmented environment.''
ACTV and The Box Music Network will preview an enhanced version of a
concert performance at the Western Cable Show in Anaheim Dec. 1-4 (ACTV
Booth 3262, Hall C). The concert will feature acclaimed blues and rock
guitarist Kenny Wayne Shepherd. Shepherd has released a pair of
best-selling records on Revolution/Warner Bros. Records. Two songs will be
optimized for the demonstration, ''Somewhere, Somehow, Someway'' and
''Everything is Broken.'' Viewing options will include the main concert
program, ''Kenny Cam'' (a constant ''iso'' shot of Shepherd), ''Mr.
Crane'' (a constant ''iso'' shot from a crane camera), and a biography and
artist information stream.
''We're intrigued by the possibility to take concert programming to a new
level,'' said John Beug, Senior Vice President of Film/Video for Warner
Bros. Records, Inc. ''Our artists are always looking for new ways to reach
out and interact with their audiences, and this test will put a new twist
on how we've viewed TV as a medium.''
The Box Music Network is the only interactive, 24-hour all music network
currently reaching more than 55 million households worldwide. The Box
Music Network (www.thebox.com) presents the newest and most diverse
selection of music on television through the use of 130 digital file
servers throughout the U.S. The Box Music Network is available in the
United States, Europe, Latin America, and the Pacific Rim.
The Box Music Network originates programming uniquely tailored to each
market it serves. Viewers have the option to call in and request a video
from a menu of up to 200 selections, with the charges (average $1.99 per
video) appearing on their phone bill. Viewers can also simply watch the
videos and BOX programming free of charge.
A number of artists have credited The Box Music Network for successfully
launching and solidifying their careers. Artists who have recently
acknowledged The Box Music Network as key to their success include The
Backstreet Boys, Fuel, K.P. & Envyi, She Moves, and Dakota Moon.
The Box Music Network was the first music service to launch a variety of
themed music channels designed specifically for the next generation of
digital cable. Marketed under The Box Set brand, these services are
available on TCI's Headend In The Sky (HITS) and are strategically
packaged with other programming services targeted to specific audiences.
BOX SET channels currently include Box Edge, Box Pulse, Box Classic, Box
Urban, Box Exitos, and Box Tejano.
TCI Music, Inc. -- The Box Music Network, DMX, and SonicNet -- is a
diversified music entertainment company delivering audio and video music
services to commercial and residential customers and is traded on the
NASDAQ SmallCap Market through its TCI Music Series A Common Stock and
Series A Convertible Preferred Stock under the symbols TUNE and TUNEP
respectively.
Based in New York City, ACTV Inc. uses patented software technologies to
create state-of-the-art programming for the emerging digital television
and Internet platforms. ACTV Entertainment and ACTV Net are subsidiaries
of ACTV, Inc. ACTV Entertainment and Liberty Media formed a joint venture,
LMC/IATV Events, earlier this year. For more information, visit the ACTV
Web site at actv.com .
--------------------------------------------------------------------------------
Contact:
Carl Zablotny
The BOX Music Network
305-674-3687
or
Mike Rosen
Bratskeir & Company
(for ACTV, Inc.)
212-679-2233, ext. 213
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