To: James Strauss who wrote (234 ) 11/30/1998 10:35:00 AM From: AKR Read Replies (1) | Respond to of 1530
You guys were looking for the hot internet stock for monday. Well here it is. MCNS announced this today: Mediconsult.com, Inc. (OTC:MCNS) announced today that it has been chosen as the premier health Web site on the free Alexa Web navigation service and that Mediconsult.com will be featured in the top section of the Netscape 4.5 “What's Related” feature. The Netscape “What's Related” feature informs users of related sites, and Mediconsult.com will appear as in the top section of related health and medical sites. Alexa's surf engine, which can also be embedded in the Microsoft 4.0 or 5.0 web browsers, stays on users' screens to provide them with background information about each Web site they visit and constantly provides alternative Web site suggestions. Alexa users will be encouraged to visit Mediconsult.com's web site when they are on any other health related web site. “Mediconsult.com is primed to remain the leading provider of patient-focused health information and understands the power of having a ubiquitous brand presence on the Web,” said Doug Hansen, director of advertising sales with Alexa Internet. “By working with Alexa, Mediconsult.com reinforces its dominant position and extends its reach to both new and existing loyal audiences.” “Nearly 18 million U.S. adults sought health and medical content online in the past year and, while a significant percentage of these people already visit our Web site, this deal with Netscape and Alexa will put our name in front of those people who are new to the Internet or who don't already know about us,” said Ian Sutcliffe, president of Mediconsult.com. “We expect this deal to increase the number of consumers that visit our Web site and to increase the general awareness of our brand.”