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To: Maakamil who wrote (18856)	11/30/1998 12:32:00 PM
From: Evan Dimmer	Read Replies (1) \| Respond to of 119973

old news....but undiscovered? people are finding it now!! Genesis Direct Launches ProTeam.com Offering an Expansive and Substantive On-line Collection of Sports Merchandise - More Than 10,000 Products and Growing Signs Agreement With Yahoo! SECAUCUS, N.J.--(BUSINESS WIRE)--Nov. 10, 1998--Genesis Direct, Inc. (Nasdaq:GEND - news) today announced the launch of ProTeam.com(R), the on-line channel for Genesis Direct's all-encompassing 1-800-ProTeam(R) sports brand. In connection with the launch of ProTeam.com (www.proteam.com), Genesis Direct has signed an agreement with Yahoo! that will provide visitors to Yahoo!(R) Sports (http://sports.yahoo.com) and relevant sports pages within yahoo.com with one-click access to Genesis Direct's ProTeam.com. Mr. David Sable, a founder of the Company and Chief Marketing Officer, commented, ''The Internet has been a part of the Genesis Direct marketing strategy since the Company's inception three years ago. We believe the launch of ProTeam.com will provide the platform to enable us to further develop this critical segment of our business and capitalize on the explosive growth of on-line retailing.''