To: Bucky Katt who wrote (18973 ) 11/30/1998 1:39:00 PM From: Brett Fleischman Respond to of 119973
ADAM Monday November 30, 1:06 pm Eastern Time Company Press Release SOURCE: A.D.A.M. Software, Inc. The A.D.A.M. Online Encyclopedias To Be Offered On ADAM.COM Building ADAM.COM as the ultimate destination for 'the inside story' on our bodies, our health and things to keep us well The A.D.A.M. Online Encyclopedias continue to attract millions of eyeballs ATLANTA, Nov. 30 /PRNewswire/ -- A.D.A.M. Software, Inc. (Nasdaq: ADAM - news) today announced some strategic steps towards building ADAM.COM, a new destination designed to change the world's view of the human body and health information first announced in July, 1998. Beginning in January, 1999, the A.D.A.M. Online Encyclopedias will be prominently displayed on ADAM.COM as the site begins to transition into a consumer-oriented health destination. ''We intend to bring to the Internet the same unique way of presenting health and medical information that has been evident in A.D.A.M. products for years,'' said Robert S. Cramer, Jr., A.D.A.M.'s chairman and CEO. The A.D.A.M. Online Encyclopedias have already been receiving significant traffic directly from search engines that have indexed the articles contained in the A.D.A.M. Online Encyclopedias. Because the Encyclopedias are so detailed containing approximately 10,000 articles on diseases, treatments and medications, they have become an important online sources of very specific health and medical information. The Company estimates an average of more than 2 million page views have occurred monthly over the past several months. A.D.A.M.'s Internet initiatives also got a major boost in October when the Company was awarded a prestigious $1.2 million grant from the National Institute of Standards and Technology. This grant will help A.D.A.M. develop an Internet-based authoring system that will allow developers, publishers and end-users to license A.D.A.M. content directly from the web. The Company believes the authoring system, to be located at ADAM.COM, will generate significant online traffic from a variety of vertical markets. The funding for this two-year program is expected to begin in January, 1999. Mr. Cramer continued: ''As we announced this past summer, A.D.A.M. is making a major commitment to the Internet because it provides an excellent new distribution channel for our award-winning visual and clinical content. We believe that the A.D.A.M. brand, the millions of customers who use our CD-ROM and Internet products, our high visibility on CNN and our relentless commitment to quality and accuracy puts us in a strong position to be a major player in online health information. Especially as broadband grows, we believe that our visual assets will become even more important.'' Mr. Cramer also noted that the valuation of other publicly traded Internet health companies, including OnHealth Network Company (Nasdaq: ONHN - news), with an approximate market capitalization of $58 million, and Mediconsult.com, Inc. (MCNS), with an approximate market capitalization of $107 million, reflects well on A.D.A.M. ''If you compare our assets, our historical financial performance and cash positions, A.D.A.M. is a company that should warrant strong investor consideration.'' A.D.A.M. is a world leader in providing visual medical information including 2D and 3D imagery, animations and clinical text to the educational and professional markets. A.D.A.M. produces products and visual content that help users understand the complex workings of the human body through the use of multimedia and Internet-enabled technologies. A.D.A.M. also offers a broad range of content and custom software components that assist medical application developers enhance their own product offerings. Headquartered in Atlanta, Georgia, the company is traded on Nasdaq under the symbol ADAM. Forward Looking Statements Statements in this news release concerning future results, performance or expectations are forward-looking statements. Actual results, performance or developments could differ materially from those expressed or implied by such forward-looking statements as a result of known and unknown risks, uncertainties and other factors including those described from time to time in the Company's filings with the Securities and Exchange Commission, press releases and other communications. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders. SOURCE: A.D.A.M. Software, Inc.