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Technology Stocks : Ampex Corporation (AEXCA) -- Ignore unavailable to you. Want to Upgrade?

To: Hal Campbell who wrote (3917)	11/30/1998 7:27:00 PM
From: Hal Campbell	Read Replies (1) \| Respond to of 17679

lol....sorry...just thought it was funny is all....The " Interview With A Vampire " translation my favorite. Go Ampex.

To: Hal Campbell who wrote (3917)	12/6/1998 7:51:00 PM
From: Gus	Read Replies (1) \| Respond to of 17679

That NYT article gets funnier every time I read it, Hal. Here's one along those lines. I sure hope the name Ampex doesn't translate into something screwy -- Destiny's Kewpie doll? -- in some obscure foreign dialect. *TOP TEN MOST BRILLIANT MARKETING SCREW-UPS...* 1. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea." 2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux." 3. Clairol introduced the "Mist Stick", a hair curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick." 4. When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful white baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read. 5. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine. 6. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa). 7. Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese. 8. Frank Perdue's chicken slogan, "it takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate." 9. The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth." 10. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "it won't leak in your pocket and embarrass you". Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."