To: RockyBalboa who wrote (1591 ) 12/1/1998 10:35:00 AM From: agent99 Read Replies (1) | Respond to of 5102
MarketWatch.com Readies IPO (11/30/98, 4:36 p.m. ET) By Sergio G. Non, TechWeb The company that runs CBS' financial news website hopes to raise more than $30 million by going public. In a recent filing with the U.S. Securities and Exchange Commission, MarketWatch.com said it plans an IPO of 2.75 million shares at $10 to $12 apiece. The San Francisco-based company, an outgrowth of Data Broadcasting's online business, is a 50-50 joint venture between DBC and CBS, whose brand name adorns the website. Each partner will own 38 percent of outstanding shares after the IPO. "It's not just MarketWatch.com, it's CBS, and there's a successful history with CBS and their involvement with Internet stocks," said David Menlow, president of the IPO Financial Network. Sportsline USA, which runs CBS's sports news website, had a successful IPO. Since its public debut at $8 a share a little more than a year ago, Sportsline stock has more than doubled. It was trading at 18 late Monday afternoon, down 2 from its Friday close. When MarketWatch, which proposes to trade under the symbol MKTW, first filed for an IPO in October, the company indicated neither a share price nor a total number of shares being offered. But according to the latest filing, if the IPO goes out at $11 a share -- or $30.25 million for 2.75 million shares -- MarketWatch would net $26.7 million. BT Alex.Brown and Donaldson, Lufkin & Jenrette are lead underwriters, with Salomon Smith Barney and FAC/Equities assisting. In the first three quarters of calendar 1998, MarketWatch's net losses rose 230 percent, while revenue increased 53 percent. For the quarter ended Sept. 30, MarketWatch lost $2.54 million on sales of almost $1.8 million, compared to a loss of $766,000 on revenue of $1.18 million. CBS MarketWatch reeled in 2.2 million visitors who generated 48 million page views last month, according to advertising agency DoubleClick. Those figures were up from 785,000 visitors and 33 million page views in March. More than 75 companies have advertised on the website, MarketWatch said. Menlow expects MarketWatch to go public within two weeks, with an opening premium of at least five points, despite Monday's wild trading that took down Internet stocks. "Shooting for a price in the Internet area is a very nebulous concept," Menlow said. "It leans on insanity rather than any sensibility. But the Internet stocks that are coming to market with reputable operations and a steady customer base are still going to do well."