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Technology Stocks : Data Broadcasting Corp. (DBCC) -- Ignore unavailable to you. Want to Upgrade?


To: RockyBalboa who wrote (1591)12/1/1998 10:35:00 AM
From: agent99  Read Replies (1) | Respond to of 5102
 
MarketWatch.com Readies IPO
(11/30/98, 4:36 p.m. ET)
By Sergio G. Non, TechWeb
The company that runs CBS' financial news website hopes to raise more than
$30 million by going public.

In a recent filing with the U.S. Securities and Exchange Commission,
MarketWatch.com said it plans an IPO of 2.75 million shares at $10 to $12
apiece.

The San Francisco-based company, an outgrowth of Data Broadcasting's online
business, is a 50-50 joint venture between DBC and CBS, whose brand name
adorns the website. Each partner will own 38 percent of outstanding shares
after the IPO.

"It's not just MarketWatch.com, it's CBS, and there's a successful history
with CBS and their involvement with Internet stocks," said David Menlow,
president of the IPO Financial Network.

Sportsline USA, which runs CBS's sports news website, had a successful IPO.
Since its public debut at $8 a share a little more than a year ago,
Sportsline stock has more than doubled. It was trading at 18 late Monday
afternoon, down 2 from its Friday close.

When MarketWatch, which proposes to trade under the symbol MKTW, first
filed for an IPO in October, the company indicated neither a share price
nor a total number of shares being offered. But according to the latest
filing, if the IPO goes out at $11 a share -- or $30.25 million for 2.75
million shares -- MarketWatch would net $26.7 million.

BT Alex.Brown and Donaldson, Lufkin & Jenrette are lead underwriters, with
Salomon Smith Barney and FAC/Equities assisting.

In the first three quarters of calendar 1998, MarketWatch's net losses rose
230 percent, while revenue increased 53 percent. For the quarter ended
Sept. 30, MarketWatch lost $2.54 million on sales of almost $1.8 million,
compared to a loss of $766,000 on revenue of $1.18 million.

CBS MarketWatch reeled in 2.2 million visitors who generated 48 million
page views last month, according to advertising agency DoubleClick. Those
figures were up from 785,000 visitors and 33 million page views in March.
More than 75 companies have advertised on the website, MarketWatch said.

Menlow expects MarketWatch to go public within two weeks, with an opening
premium of at least five points, despite Monday's wild trading that took
down Internet stocks.

"Shooting for a price in the Internet area is a very nebulous concept,"
Menlow said. "It leans on insanity rather than any sensibility. But the
Internet stocks that are coming to market with reputable operations and a
steady customer base are still going to do well."



To: RockyBalboa who wrote (1591)12/2/1998 4:38:00 PM
From: Mad2  Read Replies (1) | Respond to of 5102
 
Hi Christian
I've been in and out of DBCC and have done well. Last Friday I decided to go long and picked up 3k at the open at 10 and change (I hink I should have sold at the close as I could have bought in today). Anyway who knows these things ahead. I tend to do better day trading than taking a position, however I like CBS Marketwatch. In my opinion it has the chance to remain one of the leaders in financial news. Valuing the MKTW portion of DBCC is certianly tricky. On a revenue & profit basis DBCC is obviously overvalued, yet based on brand recognition, credibility, quality of product they have the opportunity to build a strong franchise is a hot!!! growth market with spells profit opportunity. Frankly I think this is a much better buy than Yahoo. I did nicely with SHRP and today DLIA shorting them at the open when they gap over 100%. DLIA moved down quite a bit and I went long on a couple k at the close. Interesting company (they sell to teenagers, which is another hot growth market as they are spending money and the demographics are increasing).
Let me hear your ideas and tell me what you think of the new German govt (Are they a bunch of tax and spend socialists??? That's how they are portrayed in FT).
Good luck MAD