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To: Bill Fischofer who wrote (843)12/1/1998 1:53:00 PM
From: cheryl williamson  Read Replies (1) | Respond to of 5853
 
Bill,

Did you know that revenues from sale of all desktop systems
combined represents about 2% of the gross revenues of the
microcomputer market as a whole????

That other 98% comes from a variety of embedded processors,
a market that is ripe for Java, virtually untapped, and totally
unavailable to M$FT.

Royalties on the sale of embedded systems such as set-top boxes
will increase rapidly with the acceptance of thin-clients and
network appliances. PC's will eventually go the way of the
buggy-whip as cheaper, easier-to-use computers emerge, and
nearly ALL of them will run Java.

That's just the beginning...

SUNW derives fees from each and every Java licensee. As Java
applications begin to replace desktop applications more developers
will run with SUNW. Then there's the application server market,
which SUNW just jumped into earlier this year, and now the
browser market with the AOL-NSCP merger. Even M$FT itself has
kicked in $17.5 million to assist the Java effort. They're
going to help SUNW sell more servers by putting Java in their
own applications & O/S.

Then there is the traditional thinking that hardware vendors
only make money selling iron. Well, SUNW is already the vendor
of choice for web servers, but as e-commerce catches on, they
are going to grow and proliferate SUNW servers around the world,
and they are all going to feature Java as the internet language.
So it's mindshare + marketshare in a nascent market segment that,
in the words of John Chambers of CSCO, may represent a $trillion (that's trillion with a "t") business by 2005.

In enterprise systems, SUNW isn't going to be squeezed by anyone,
not IBM and certainly not M$FT. In 3-5 years, SUNW & IBM will have
the enterprise market sewn up and M$FT can kiss its rear-end goodbye.
They don't have the software, the engineering, the corporate
culture, the hardware, or the time to capture enterprise computing
marketshare. A full 45% of gross comes from the sale of exactly
1 product: "Office". That pretty much sums up their company's
current and future direction: applications for the home and
for your secretary at work and not much else....

And, don't forget, Java is still less than 48 months old.

cheers,

cherylw