To: Spartex  who wrote (995 ) 12/2/1998 2:00:00 PM From: Spartex     Read Replies (2)  | Respond to    of 1254  
James J. Cramer appears to have a severe case of sour grapeitis.  If he were so brilliant, he would have longed BAMM in the $4-5 range, and shorted near $40.   But hey, it ain't easy being brilliant! It appears he doesn't have a grip of the retail/trader/small investor mentality of the internet stock de jour at the moment.  I'm not saying that these are smart places to put your money, but why bad mouth these companies, they aren't the ones pushing their stock prices up 10 fold in 3 days.  Geeeeeeez!!!  fnews.yahoo.com   Wrong! Rear Echelon Revelations: Ignore the .com Silliness By James J. Cramer Cool it with the .coms already!  Last week represented the nadir of people's judgments when it comes to business on the Web -- at least I hope so. Take Books-A-Million (Nasdaq:BAMM - news) . Here's a company I used to short routinely and make big money because it was terrible at executing its business plan. Now I am supposed to believe that these guys have turned into geniuses because they have opened a Web site? Are they now the masters of their fate? Hardly. This stock is a short and everybody -- including many of the people who are long it for the ride -- knows it.  Take it from me, someone who helped start what is known as a successful Web brand: You need millions of dollars to get people to come to your site, and just because a stock price jumps does not mean that people will visit.  There are two massive misinterpretations going on here. One, most obvious, is the mistaken assumption that it is easy to run a great Web site. I think people don't understand exactly how sophisticated and friendly Amazon.com (Nasdaq:AMZN - news) is and how masterful Bezos and Company have been in developing such a good site. I go to new sites all of the time, probably 10 a day, and I still think that Bezos is way ahead of everybody else. Amazon.com has been winning because Amazon.com is a great, easy-to-use site. Most aren't. I can't imagine Books-A-Million, a second-rate retailer, becoming a first-rate Web site.