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To: Harry Landsiedel who wrote (38043)12/1/1998 3:03:00 PM
From: Elwood P. Dowd  Read Replies (2) | Respond to of 97611
 
Holiday forecasts lift hardware stocks

By Binti Harvey, CBS MarketWatch
Last Update: 1:58 PM ET Dec 1, 1998
NewsWatch

NEW YORK (CBS.MW) -- Hardware stocks rebounded Tuesday, uplifted by
optimism surrounding the kickoff of the holiday retail season. Computer
shares jumped 2.2 percent, while semiconductor stocks rose 0.6 percent.

Analysts expect strong PC sales and firming
component prices to boost stock prices in the
December quarter. Bear Stearns & Co. Inc. said a
study by MarketMaps Inc. projects a 50 percent
increase in consumer PC purchases to 5 million PCs
this holiday season compared to a year ago.

"Checks with traditional channel resellers indicate PC
unit sales during the first two months of the fourth
quarter are tracking along expectations," said
Donaldson Lufkin & Jenrette PC hardware analyst
Kevin McCarthy.

Analysts attribute the higher sales to accelerated
penetration of PCs into US households due to lower
prices and increased use of the Internet.

"The Internet has emerged as the new killer
application and could provide upside to our retail unit forecast during the
fourth quarter," said McCarthy.

Aided by its recent collaboration with America Online Inc. (AOL), Sun
Microsystems Inc. (SUNW) rose 3 3/8 to 77 7/16. Other PC hardware
makers also benefiting from the holiday spirit included IBM Corp. (IBM), up 1
3/8 at 166 1/2, Compaq Computer Corp. (CPQ), up 5/8 at 33 1/8 and Dell
Computer Corp. (DELL), up 1 9/16 at 62 3/8.

In line with holiday expectations, microprocessor and DRAM shares rose.
Intel Corp. (INTC) rose 1 3/4 to 109 3/8 and Micron Inc. (MU) rose 1 3/16 to
42 1/2. Internet and communications-related chips also firmed, as Broadcom
(BRCM) rose 1 to 90 5/16.