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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Geoff Nunn who wrote (83143)	12/1/1998 5:24:00 PM
From: Chuzzlewit	Read Replies (2) \| Respond to of 176387

Geoff, don't get me wrong. I believe that Dell has an unsurpassed product delivery system which spans the procurement stage all the way to product delivery. What I'm trying to point out is that Dell's successful use of the internet to market its products is probably one of the greatest internet marketing successes around, and it represents a small leap to expand offerings from other manufacturers. Thus far this has been done with computer peripherals like monitors and printers. What I am suggesting is that Dell leverage its product delivery system. Remember, Dell's manufacturing is largely limited to assembly of components from other sources, and Dell himself commented on the fact (in the HBR article) that there was no point to inventing a technologically better mousetrap. Instead, he concentrated on providing the customer with exactly the style of mouse trap best suited for the customer's application. In Dell's hands the internet is a powerful and flexible marketing tool. I would simply like to see it used for a greater variety of third party products. TTFN, CTC