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To: Doug R who wrote (23797)	12/2/1998 9:21:00 AM
From: ACAN	Read Replies (1) \| Respond to of 79752

Doug; ACTC News Home - Yahoo! - Help [ Business \| US Market \| By Industry \| IPO \| AP \| S&P \| International \| PRNews \| BizWire ] Wednesday December 2, 8:27 am Eastern Time Company Press Release SOURCE: Applied Cellular Technology, Inc. Applied Cellular's Computer Group Announces Its Plan To Open An Internet Computer Superstore PALM BEACH, Fla., Dec. 2 /PRNewswire/ -- Applied Cellular Technology, Inc.'s (Nasdaq-NNM: ACTC - news) Computer Group announced today its plan to open an on-line interactive computer equipment superstore. After many years of successful on-line sales through other Internet remarketers, ACTC's Computer Group is creating its own on-line store that will be customer friendly and easy to navigate. The Group plans on opening it comprehensive website by mid-1999. The virtual doors will be open 24 hours a day, 7 days a week, and offer the broadest selection of computer equipment possible. The site will provide the Group's business and retail customers with a one-stop source for new and used computer hardware and software. You can visit our temporary website at datapath.com. ''In the past, we have provided product to on-line resellers. We are now ready to become a major online reseller ourselves,'' stated Edward Kelly, President of the ACTC On-line Sales and Marketing Group. ''Currently, the Computer Group provides its products and services to over thousands of customers. We feel that utilizing the Internet will be an effective way to improve upon the quality and scope of our services while building long term customer loyalty.'' Marc Sherman, Vice President of the Applied Cellular Technology Computer Group stated, ''The exciting thing about this sales and marketing tool is that it will allow the ACTC Computer Group to market their products on-line. Almost 9 million households will have shopped on line by year-end, up from 4.5 million last year, according to Cambridge, Massachusetts based Forrester Research, Inc. Market researcher Boston Consulting Group projects that online retailing is growing more than 200 percent annually and merchants will sell $13 billion worth of goods this year through the Internet. I feel that by creating this interactive site, we are positioning ourselves to compete with companies such as Shopping.com, OnSale, as well as other virtual sites.'' ''We will be able to increase our groups operating margins by utilizing this additional marketing tool to become a direct re-marketer. We are convinced that Cybersales is the key to the future. The Computer Group's sales have grown from $5 million to $70 million through both strategic acquisitions and core growth. By providing our business customers with a convenient and efficient way to purchase and sell computer systems, we feel that the Computer Group will be able to surpass its 1999 internal revenue forecast of $100 million,'' Mr. Sherman went on to say. The Applied Cellular Technology Computer Group offers the following products and services: IBM Business Partner; Authorized Reseller for IBM, HP, Compaq; Memory Upgrades; CPU's and Hard Drives; Mainframe Tape and Disk; Cable Design and Manufacturing; LAN/WAN Design and Implementation; RS6000/AS400 Parts and Maintenance; Leasing; Transport; Technical Support; Network Integration; Computer Recycling and Recertification; Consultant Services; and End of Life Management. Applied Cellular Technology, Inc. is a diversified communications technology company. The Company's goal is to provide customers with integrated communications systems that are fast, reliable and cost effective. For further information visit the Company's website at appliedcell.com. Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such forward-looking statements be subjected to the safe harbors created thereby. Since these forward- looking statements involve risks and uncertainties and are subject to change at any time, the Company's actual results could differ materially from expected results. SOURCE: Applied Cellular Technology, Inc. More Quotes and News: Applied Cellular Technology (Nasdaq:ACTC - news) Related News Categories: computers, internet, retail, software, telecom Help Copyright © 1998 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. See our Important Disclaimers and Legal Information. Questions or Comments? Allan P