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Technology Stocks : Cyberian Outpost (Symbol: COOL) -- Ignore unavailable to you. Want to Upgrade?

To: LANDRUSH who wrote (366)	12/2/1998 1:41:00 PM
From: Elroy	Read Replies (1) \| Respond to of 1932

<<Apparently some of you don't understand marketing strategies. >> I understand the strategy, I just don't think that firing a gerbil against a wall makes me want to buy a modem from COOL. This isn't Budweiser, it's electronic equipment. Anyway, leave the condescending attitude in your home. <<Also somone asked where the commercials ran. I saw the first one on CNBC at:2:30 cst (prime time).>> This (CNBC vs. other channels) also makes me suspicious. Sounds like they are advertising to Wall Street as much as mainstream consumers. Good news today about $1million per day in sales, though. Elroy

To: LANDRUSH who wrote (366)	12/2/1998 4:20:00 PM
From: Tim McGee	Read Replies (1) \| Respond to of 1932

Marketing strategies, I can assure you that i do understand mktg strategies (Lots of job experience here). I did not say the ads were not going to be successful b/c i did not like them. I don't like them but that is irrelevant. My key point is that with such a small percentage of consumers buying online right now, COOL will have to dedicated a large percentage of its budgets to a high level of TV advertising. This can be costly and i'm not sure its sustainable over a long period of time. There are much larger companies with well known successful products that do not do TV advertising b/c of the target audience is better reached by other methods. I agree with Elroy's point here that the ads on CNBC are primarily for investors but not consumers. COOL mgmt realizes that they have a short term window to create the maximum noise here until a consolidation phase hits this market. At the very least they want to be in a good position to be purchased. I'm not stating that COOL will not be successful, they very well may be a huge success. I think the site is a good computer shopping site but not among the best and imo, not the best mktg strategy right now. I will say that their strategies lead me to believe their goals are short term. Tim (not in cool, not short)