To: jach who wrote (28715 ) 12/2/1998 1:24:00 PM From: Glenn D. Rudolph Respond to of 164684
Britannica in Toyland! For the Holidays, EB Online Takes a Multimedia Look at the History and Technology of Classic Toys CHICAGO, Dec. 2 /PRNewswire/ -- As parents scramble to surround the holiday tree with this year's hottest toys, they can take solace in the knowledge that their ordeal is nothing new. According to Toys Through Time, a new multimedia Web site from Encyclopaedia Britannica Online, the toy industry and our romance with its handiwork go back centuries. Located at toys.eb.com , the site uses video, animation, photos, and illustrations to take an engaging look at the hit toys of the past 500 years, from the miniature soldiers of the late 16th century to the electronic games of today. The site includes action animations of such popular toys as the Lionel electric train, the Baby First-Step doll, the Daisy Air Rifle, and the Clockwork Elephant of the 19th century. It also has drawings that show the inner workings of these toys. More broadly, though, Toys Through Time is a rich source of information about toy history, covering topics such as the role of LEGOS in the Cold War and the perennial controversy over Barbie. It also shows the evolution of the toy market, covering: -- trends that have sparked consumer hysteria, such as the hula hoop craze of the late 1950s; -- the progression from craftsmanship to technology, as exemplified in the development of dolls and military toys; -- the staying power of certain toys, such as the teddy bear. -- the continuing development of the video game, as shown in a side-by-side comparison of Pong, introduced in 1974, and the Nintendo 64 of today. "The history of toys is a fascinating one in which fantasy, industry, and technology meet," said Paul Hoffman, publisher of Encyclopaedia Britannica. "Toys Through Time explores this history in a lighthearted, enjoyable way that lets visitors retrace their own childhoods while gaining insight into the toys of other generations." Interactive Time Line Toys Through Time features an interactive time line with 28 toys that have shaped the course of toy history and inspired children worldwide. The time line's collection of essays and images chronicle the invention and history of each blockbuster -- from the earliest toy soldiers to the G.I. Joes of the 1960s. The site also examines the toys of today and provides a glimpse of the highly competitive marketplace. For instance, a detailed account of the currently popular Bass Fishin' electronic fishing game outlines critical steps in its ascent to toy stardom, providing evidence of the industry's complexities and maturation. TOYS, eBLAST, and Encyclopaedia Britannica Online The site includes an extensive list of links to the Web's best toy-related sites, courtesy of eBLAST, Britannica's Web navigation service (www.eBLAST.com), as well as links to Encyclopaedia Britannica Online (www.eb.com). It also includes a list of recommended readings with links to Amazon.com's on-line bookstore. About Encyclopaedia Britannica Encyclopaedia Britannica, Inc., headquartered in Chicago, is located on the World Wide Web at www.eb.com. The company publishes the most authoritative and comprehensive encyclopedia products in the English language. They include Britannica(R) CD, on CD-ROM; Encyclopaedia Britannica Online(R), on the Internet; the famous 32-volume Encyclopaedia Britannica(R); and the Britannica Ready Reference encyclopaedia, now available in bookstores. The company also provides Web navigation and thoughtful commentary through eBLAST(SM), available at www.eBLAST.com. The service features more than 130,000 high-quality Web sites chosen by Britannica editors, as well as daily features such as the "Site of the Day" and "Bookmarks of the Smart and Famous." To purchase or get more information about Britannica products, customers may call 1-800-747-8503 or visit the Britannica Bookstore at www.eb.com/bookstore/index.htm. SOURCE Encyclopaedia Britannica Online CO: Encyclopaedia Britannica Online ST: Illinois IN: REA MLM CPR SU: PDT 12/02/98 07:33 EST prnewswire.com