Cisco Systems and @Home Network Announce 1999 Cable Internet Revolution Expo At the Western Cable Show
20 Market Shopping Mall Tour Builds on Success of Groundbreaking 1998 Tour
WESTERN CABLE SHOW, ANAHEIM, Calif., Dec. 2 /PRNewswire/ -- @Home Network(TM) (Nasdaq: ATHM), the leader in high-speed Internet services via the cable infrastructure, and Cisco Systems, Inc., the worldwide leader in networking for the Internet, today announced the second Cisco and @Home Cable Internet Revolution Expo, a "moveable feast" of broadband cable products and services that lets consumers sample the power of high-speed Internet access. Building on the tremendous consumer response to the breakthrough twelve city 1998 Cable Internet Revolution Expo, the 1999 tour will kick off in the spring, and will travel to twenty high-traffic shopping malls throughout the U.S. and Canada.
"The Cable Internet Revolution Expo has proven to be an excellent vehicle to show consumers and small business owners the range of Internet solutions offered by Cisco, as well as demonstrations of the reliability, security and performance of Cisco-powered cable modems from our licensees," said Robba Benjamin, vice president of Cisco's Consumer Line of Business. "We are very excited about working with @Home again this year and expanding the tour to twenty cities across the U.S. and Canada."
"The mall tour is a high-impact marketing program that reaches out and grabs consumers' attention with the single most compelling reason to join the Cable Internet Revolution: speed," said Dean Gilbert, senior vice president and general manager of @Home Network. "By allowing consumers to experience the significant performance boost that broadband provides, we're dramatically increasing awareness and understanding of how much more productive and fun the Internet is when it's delivered over cable."
The successful 1998 Expo combined title sponsors Cisco and @Home with an impressive team that included cable modem sponsors Com21, General Instrument, Samsung, Sony and Thomson; PC sponsor IBM; and content sponsors Bloomberg, CBS Sportsline, CNN Interactive, SegaSoft's Heat.Net, T@p Online, Travelocity and ZDTV. Adding to the success of the tour was the marketing support of multiple system operators (MSOs) affiliated with @Home, such as Comcast, Cox Communications, TCI, InterMedia and Shaw, who supported each local event by executing aggressive advertising, direct mail, telemarketing and promotional offers.
Home and Cisco are in the process of signing up 1999 tour sponsors, including companies producing Cisco-powered cable modems, computer hardware vendors, @Home media content partners and mainstream consumer advertisers who see the mall venue as an excellent way to give consumers the opportunity to try out new products, take a guided Web-tour of featured services and sign up for the @Home service.
Cisco Systems
Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. News and information are available at cisco.com.
About @Home Network
Based in Redwood City, California, @Home Network distributes high-speed interactive services to residences and businesses using its own network architecture and a variety of transport options including the cable industry's hybrid-fiber coaxial infrastructure. The cable connection provides users significant increases in speed over conventional Internet services. Leveraging the "always on" attributes of cable, @Home allows for unique multimedia applications that go beyond current Web experiences. Individuals seeking additional information about availability and subscription can refer to the @Home Network Web site (www.home.net). Since its founding in 1995, @Home Network has reached affiliate agreements with eighteen leading cable companies-worldwide, including Bresnan Communications Company, Cablevision Systems Corp., CasTel, Century Communications, Cogeco Cable Inc., Comcast Corporation, Cox Communications, Garden State Cable, Insight Communications, InterMedia Partners, Jones Intercable, Lenfest Communications, Marcus Cable, Midcontinent Cable Co., Palet Kabelcom, Rogers Cablesystems Limited, Shaw Communications, and Tele-Communications Inc.
NOTE: Cisco, Cisco Systems and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. @Home and the @ logo are registered trademarks, and @Home Network is a trademark of At Home Corporation and may be registered in certain jurisdictions. All other brands and product names are trademarks of their respective owners.
SOURCE @Home Network
CO: @Home Network; Cisco Systems, Inc.
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