add this to the fray...
Attention Business Editors:
ATI Technologies Inc., Newbridge Networks and PixStream demonstrate head-end to set-top box cable solution at the Western Cable Show
ATI provides full graphics, video and TV-out functionality for the set top cable market
THE WESTERN CABLE SHOW, ANAHEIM, CA, Dec. 2 /CNW/ - ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYTF), Newbridge Networks Corporation (NYSE: NN; TSE: NNC), and PixStream Incorporated announced today that they are demonstrating an end-to-end cable solution at the Western Cable Show. This ''head-end to front-end'' solution highlights PixStream's Video Distribution solutions coupled with the Newbridge(R) multi-services core networking solutions and ATI's set-top box chip set offerings. The demonstration is being shown in Newbridge Networks' booth at the tradeshow. The Western Cable show, sponsored by the California Cable Television Association and CableLabs, will highlight CableNET(R) '98 and reflect the cable industry's efforts to achieve interoperable hardware and software, services that will work together on cable systems no matter where they originated.
ATI poised to lead the set top market ATI is a technology leader in the emerging set-top market and was selected by General Instrument to provide full graphics, video and TV-out functionality for millions of set top cable boxes. ATI's highly integrated graphics technology is ideal to provide the graphics and video acceleration for set top units. More than 67 per cent of US homes with TVs receive their TV signals via cable companies. ''ATI's industry-leading graphics, video, DVD/MPEG acceleration and TV-out technology produces set top boxes that are feature rich,'' said Henry Quan, vice president of corporate marketing, ATI. ''At Newbridge's booth at the Western Cable Show, you will see how ATI can enable the cable industry, from video, to the internet to DVD to the many new VBI services that will soon be available.'' The demonstrated Newbridge broadband multiservices solution combines an ATM/IP internetworking platform with standards-based, broadband cable access to cost effectively deliver a comprehensive portfolio of voice, Internet, data and digital broadcast/interactive video services to residential and business customers. ''The Newbridge solutions offer cable operators the ability to increase their revenue opportunities by delivering differentiated services and tiered class of service levels, supporting high-value applications, to their customers.'' said Conrad Lewis, Chief Technology Officer and Executive Vice President, Access Products Group, Newbridge Networks. ''This demonstration with PixStream and ATI highlights our ability to integrate applications on both ends of the network.'' ''This demonstration underlines our ability to deliver networked digital video,'' said Stephen Bacso, President & CEO of PixStream, a Newbridge Affiliate. ''Using PixStream solutions, high quality video can be transported with lower per channel distribution costs enabling customers to economically introduce new leading-edge video services and applications.'' The 31st Western Cable Show, with the theme ''Cable Clicks!'', is being held at the Anaheim Convention Center with over 400 exhibitors offering the latest in programming, products and services. The show is expecting 25,000 national and international attendees from the cable industry, as well as the worlds of computers and telephony.
Corporate Profiles ATI Technologies Inc., the world's largest supplier of 3D graphics and multimedia technology, designs, manufactures and markets innovative and award-winning multimedia solutions and graphics components for personal computers, set-top boxes and emerging computer-based consumer appliances. An ISO 9002 company, ATI is the world's leading supplier of video and 2D/3D graphics accelerators to OEM and retail customers. Founded in 1985, ATI employs more than 1,500 people at headquarters in Thornhill, Ontario, and in offices in the United States, Germany, France, the United Kingdom, Ireland, Barbados, Malaysia, Hong Kong and Japan. For other ATI news releases visit our web site at atitech.com.
Newbridge Networks designs, manufactures, markets and services networking solutions to organizations in more than 100 countries throughout the world. The Company leverages its relationship with a growing family of Newbridge Affiliate companies and strategic alliances with Siemens and 3Com Corporation to deliver seamless, end-to-end solutions. Newbridge customers include the world's 300 largest telecommunications service providers and more than 10,000 corporations, government organizations and other institutions. Founded in 1986, the Company employs more than 6,000 people on five continents. News and information are available at www.newbridge.com. PixStream Incorporated, based in Waterloo, Ontario, develops, manufactures and markets solutions that enable network service providers and enterprises to reliably distribute and manage digital video. PixStream is a Newbridge Affiliate. Founded in 1996, PixStream is an acknowledged leader in the emerging CompactPCI standard. News and information are available at www.pixstream.com. All company and/or product names are trademarks and/or registered trademarks of their respective owners.
Copyright(C) ATI Technologies Inc., 1998. All company and/or product names are trademarks and/or registered trademarks of their respective manufacturers. Features, pricing, availability and specifications are subject to change without notice.
-0- 12/02/1998
For further information: ATI Technologies Inc., Brian Hentschel, Media Relations, (905) 882-2600 (ext. 8130), bhentsch@atitech.ca, www.atitech.com; Press Contacts: PixStream Incorporated, Dave Caputo, VP - Marketing, (519) 884-4196; Newbridge Networks Corporation, Christopher Fox, Corporate Communications, (613) 591-3600, cfox@newbridge.com |