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To: Anthony Wong who wrote (1168)12/2/1998 9:52:00 PM
From: Anthony Wong  Read Replies (1) | Respond to of 1722
 
Lilly's Evista Reduces Risk of Spine Fractures, Study Indicates

Bloomberg News
December 2, 1998, 4:34 p.m. ET

Lilly's Evista Reduces Risk of Spine Fractures, Study Indicates

Indianapolis, Dec. 2 (Bloomberg) -- Eli Lilly & Co. said a
study indicates its bone-protecting drug Evista reduces the risk
of spine fractures in older women, a finding that may help Lilly
in its effort to turn the pill into a blockbuster drug.

Lilly, the world's 10th largest drugmaker, introduced Evista
in January. Lilly needs new products to offset the loss of patent
in a few years on its antidepressant Prozac. Prozac made up 30
percent of Lilly's 1997 revenue of $8.52 billion.

In a study of more than 7,000 women, about 6 percent of
those given Evista developed spine fractures. Of those given
placebo, 10 percent developed them. Spine fractures are one of
the first signs of thinning of the bones. The fractures help
cause the hump or hunching of the back seen in some older women.

This study, which will continue, is only part of the work
Lilly must do to make Evista a challenger to Merck & Co.'s
similar drug, Fosamax.

''Evista has to kick in because Prozac is going to lose its
patent as some point,'' said Hemant Shah, an independent drug
analyst. ''It's going to be difficult to show effectiveness over
Fosamax.''

Shares of Lilly, based in Indianapolis, fell 1 3/8 to 88
7/8.

Merck's three-year-old Fosamax had sales of $540 million as
of September, up from 1997 sales of $532 million. Introduced in
January, Evista has had sales of about $82 million, disappointing
Lilly and investors.

Evista is approved in the U.S. only for the prevention of
thinning of the bones, a condition known as osteoporosis. The
U.S. Food and Drug Administration has approved Merck's Fosamax
for both prevention and treatment of osteoporosis. To seek a
similar FDA approval, Lilly is conducting these fracture studies.

Lilly presented its research today at a medical conference
in San Francisco for doctors specializing in bone disorders.
Merck and other rival drugmakers also will present research at
this meeting of the American Society for Bone and Mineral
Research. The conferences allow drugmakers to promote their
products to doctors.

Multiple Benefits

The key for making Evista a blockbuster for Lilly will be
showing that the drug has several benefits, such as reducing
breast-cancer risk as well as protecting bone, Shah said. Lilly
will present data at a meeting in San Antonio next week from its
research into use of Evista to prevent breast cancer.

Lilly also is studying whether Evista can help prevent heart
disease in older women.

Evista is the first of a new class of drugs that have been
called ''estrogen light.'' While Merck's drug treats bones,
Lilly's offers some of the benefits of estrogen with fewer side
effects.

Evista appears to work by acting on some of the body parts
estrogen helps, such as bones and the heart. Its chemical shape,
though, may block estrogen in the uterus and the breast. Long-
term use of estrogen may be linked to breast cancer.

Similar Products

Other drugmakers are trying to make similar products.
SmithKline Beecham Plc has a drug in the last of three stages of
testing required to apply for FDA approval. Pfizer has two likely
compounds for its 'estrogen light' drug. It intends to put the
better of these two into the last stage of testing last year
needed to apply for U.S. Food and Drug Administration approval.

These drugs also don't have some of the benefits of
replacement estrogen therapy, such as easing symptoms of
menopause.

--Kerry Dooley in the Princeton newsroom (609) 279-4016 /mfr