Wednesday December 2, 3:17 pm Eastern Time
Company Press Release
SOURCE: PRASARA Technologies
PRASARA(TM) Unveils ITV Back
Office Business Solutions; Integrates With Any Cable
Operator's Billing System
On Display in the Pioneer, Scientific-Atlanta, and Concurrent Booths
WESTERN CABLE SHOW, ANAHEIM, Calif., Dec. 2 /PRNewswire/ -- PRASARA™
Technologies announced that it is the first company to offer ITV back-office business solutions for
cable operators.
''Our back-office business solutions anticipate the needs of the cable operators for tracking ITV
content, customer preferences and demographics, transactions, orders, and interfacing between the
cable operator's billing system and the interactive television network,'' said PRASARA's Senior Vice
President-Software Development, Praveen Rao.
PRASARA's Constellation Tool Suite of Back Office Systems manage Interactive Television
networks quickly and easily for the cable operator. The Constellation Tool Suite can be deployed as a
complete management system or implemented modularly and integrated with any digital platform:
Customer Access Management System
Tracks customer preferences and demographics and maintains transactional records.
Content Management System
Tracks the interactive television video assets to facilitate the business operations of content acquisition,
ensuring accurate activation and deactivation of content.
Legacy Billing Interface
Interfaces between the cable operator's billing system and the interactive television Customer Access
Management System.
Marketing Transactions Analysis System
Collects, measures, and analyzes transaction volume and effectiveness of digital applications,
advertising, promotions, customer navigation and application feature usage, i.e., pause, fast forward,
etc.
Provider Account Management System
Collects and maintains information about movie studios, video distributors, and other providers on the
interactive television system. Tracks and produces royalty payment statements and commission
affidavits for vendors.
Order Management System
Processes subscribers' orders and ensures accurate routing of fulfillment information.
Advertising Management System
Identifies, targets, and delivers specific advertisements to customers based on purchase history,
demographics, subscriber preferences, and navigation behavior.
Propagation Manager
Provides an automated, uniform, platform-independent tool for controlling the installation, activation,
deactivation, and removal of interactive television assets on video servers.
PRASARA brings together the talents and expertise that built the world's first interactive television
systems. PRASARA's principals managed Time Warner Cable's Full Service Network, which
confirmed the viability of interactive television as a business for cable operators.
Headquartered in Orlando, Fla., professionals at PRASARA are experts in software development,
content acquisition, e-commerce, database marketing, back-office systems, and two-way broadband
systems integration, design, and management. Business relationships include Scientific-Atlanta,
Concurrent Computer Corporation [Nasdaq:CCUR - news], Pioneer, Unisys, Oracle, Power TV,
Sprint, INT2, and MediaOne.
SOURCE: PRASARA Technologies
More Quotes and News:
Concurrent Computer Corp (Nasdaq:CCUR - news)
Related News Categories: computer hardware, computers, telecom
Help |
