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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: EUGENETUCK who wrote (58070)	12/6/1998 8:22:00 PM
From: Cogito	Respond to of 58324

Eugene - I think the first sentence of that article says it all. "Move over Xerox and Kleenex -- Iomega plans to join the ranks of companies whose products define their categories, this time in the digital storage market." The name Zip has already become synonymous with the superfloppy category. Brand identity is a powerful thing. Since there are so many different applications for removable storage, there will always be many different products in the category. But in the superfloppy area, Zip is the 400 pound gorilla. I don't think it matters whether or not every new computer comes with a superfloppy. What's important is that of all computers which do come with superfloppy drives, 90% or more of those drives will be Zips. This brand identification will help all other Iomega products retain significant market share in their respective categories. Especially in cases where Iomega is creating a new category, as with Clik! - Allen

To: EUGENETUCK who wrote (58070)	12/14/1998 12:43:00 PM
From: NewsTrader	Read Replies (1) \| Respond to of 58324

Two Iomega Insiders Bought 90,000 Shs In Early Nov (NewsTraders.com) -- Two Iomega (IOM) insiders combined to purchase a total of 90,000 common shares in early November, according to Form 4 filings released today by the SEC. Director John Sheehan purchased 80,000 shares at $6.94 per share on November 3 and now directly holds 160,000 shares. Vice President James Taylor purchased 10,000 shares at $5.50 per share on November 2 and now directly holds 23,000 shares. As reported, Iomega announced today that it agreed with the Federal Trade Commission to pay a $900,000 fine to settle charges that it violated certain consumer protection rules relating to rebates and refunds.