To: Shivram Hala who wrote (3334 ) 12/4/1998 11:08:00 AM From: Mohan Marette Respond to of 12475
Xerox bullish on Indian market Sharad Goel Hi Shivram: In case you are interested in this type of news. -------------------------------------------------------------------------------- NEW DELHI 3 DECEMBER XEROX Corporation, a leading US-based document management company, is getting aggressive on Indian turf. The company will be introducing as many as 25 new products in the Indian market within next one calendar year, enhance its software operations and also grab a substantial market share in the low-end printer market, a segment where Xerox competes with Hewlett Packard. Mr Alex Wasilov, president (emerging markets), Xerox Corporation, in an interview to The Economic Times, said Xerox was bullish on growth in the Indian market and would continue to make investments in this markets despite recession. The Xerox official, however, ruled out any possibility of changes in the equity pattern of Indian joint venture-Modi-Xerox, where Xerox holds equity with B K Modi group. ''In the entire South East Asian region we see India and China recovering much faster than Korea, Japan and Malaysia. We are bullish on the Indian market and have planned to be more aggressive to improve our market position in products we deal in. We have chartered new marketing initiatives to improve market share'' said Mr Wasilov who would be giving a keynote address at the ongoing IT World'98 Comdex India here. Elaborating on the new products, the Xerox officials said in the coming one year, the company would be launching a range of faxes, copiers and printers apart from some new technology products and services. ''India already has 80 per cent of products in Xerox portfolio. We plan to increase this number by launching new products. We have shortlisted 25 products for the next year and some document management facilities. Some products would also be discontinued'' said Mr Wasilov who refrained from giving details of the products being discontinued. Xerox, which is a fairly recent player in the printers segment world-wide, proposes to grab a 25 per cent market share in the Indian low end printer segment. At present Hewlett Packard has over 70 per cent market share in this printer category in India with Xerox printers only owning five per cent market share. '' We have set a target for the Indian joint venture to get about 25 per cent share in the Indian low end printer market where Xerox is a recent player, about a year old, and Hewlett Packard holds world's leading position'' said Mr Wasilov. The US multinational is also enhancing its software operations in its Indian joint venture. ''Till now software division of Modi-Xerox was developing softwares for Xerox only." he said.