To: EyeDrMike who wrote (20949 ) 12/2/1998 8:14:00 PM From: crimson Read Replies (1) | Respond to of 119973
AIS - Another little known but mover? This press release didn't even hit Yahoo... REDMOND, WASH. (Dec. 2) BUSINESS WIRE -Dec. 2, 1998--Advanced Internet Solutions (AIS) announces shipment of Carello, a shopping cart solution empowering anyone with rudimentary HTML editing skills to create professional-level online shopping malls. Elegantly simple to use, Carello levels the eTailing playing field by significantly reducing the high cost of creating and managing online stores. Carello's browser accessible interface streamlines catalog creation, supports secure order transactions and allows online changes to product descriptions and pricing. With Carello, Italian for cart, even presidents can go online to support their company's eTailing efforts to penetrate the $13+ billion dollar marketplace. Labor cost savings begin after Carello's installation on NT Internet server, the only time a web master's support is required. From that point, all Carello catalog creation and ongoing maintenance is via browser and HTML editing tools of a user's choice. Carello catalogs consist of two parts. The first is a constant-view shopping cart that displays selected items and costs on the left or right side of browser screens. Support for shipping options, taxation and transaction processing is also provided within the shopping cart. The second part consists of individual catalog items displayed within standard web pages. A browser is used to access Carello's HTML code generator where individual catalog items are created and edited for cutting and pasting within catalog web pages. Carello's HTML code generator provides huge benefits in time saved to generate individual catalog items that often share common layouts and design elements. As new pages are created, they're then uploaded using the catalog site's FTP support, further reducing web master labor requirements. To date, building eCommerce sites have required technically skilled developers, whose limited numbers and high salaries have contributed to prohibitively high entry costs for small and medium-sized businesses. Carello's empowerment of lesser skilled, but web-savvy business owners is well suited for the fast-growing Internet market segment rushing to sell goods and services online. According to AIS president, Richard Stratton, "I watched Internet developers use the pre-Carello raw components to create very powerful eTailing sites. As a non-developer it was always frustrating to sit and wait for anybody else (ie. -- programmers) to build catalogs and perform routine maintenance tasks. With Carello I can build my own simple catalog within a matter of hours and then maintain it using a browser." Carello's industrial strength is based on a technology base of evolving developer tools created and used by professional eCommerce developers at Pacific Software Publishing, Inc. to build www.golfdiscount.com, www.tucsongolf.com and www.tullys.com. Carello uses NT Server IIS's native API (ISAPI) to support transaction processing, instead of slower API's like CGI, PERL or ASP. There are Carello technology-based eCommerce sites logging 300+ concurrent users (www.golfdisount.com). Carello is NT Server, IIS compatible. The suggested retail price is based on a per online catalog license cost of $295. Advanced Internet Solutions, Inc. was formed to publish and distribute new Internet server-based products developed by Pacific Software Publishing, Inc. Carello's technology is based on second generation Internet application development tools created by Pacific Software Publishing. Associated URLs: www.carelloweb.com www.atozsolutions.com www.pspinc.com