To: blake roberts who wrote (8623 ) 12/3/1998 9:08:00 AM From: Steven G. Trapp & Company Read Replies (1) | Respond to of 8798
IGT and Players Network Sign Agreement Las Vegas, Nevada - December 3, 1998 - Players Network (OTC BB : PNTV) and International Game Technology (NYSE : IGT) today announced the signing of an agreement whereby Players Network will produce product awareness videos for IGT. The videos which IGT and Players Network will collaborate on will contain information and content on the newest slot machines from IGT which are available in the casinos today and in development for the future. IGT will distribute these videos to their casino customers to educate them on the latest slot machines and technology while Players Network will integrate the videos into their Neon Buzz show. Players Network will display the videos through their Neon Buzz show on their in-room programming network as well as their interactive kiosks. Players Network also announced that plans are underway to turn Neon Buzz, complete with the new video segments from IGT, into a national television show. The Company is currently in negotiations to buy local access time on cable networks in "feeder market cities" to most of the major casino gaming areas across the country. The Company is also exploring a relationship with a national cable network whereby Neon Buzz will become a weekly show on the network. Commenting on the agreement with IGT, Players Network President Mark Bradley said, "The agreement with IGT validates a key reason for the development of the Players Network. As new slot machines and new table games become more and more complex and entertaining, it is imperative that both the casino gambler and the casino executives themselves understand the many aspects of these new games. The casino industry has entered a new era where the old slot machines which were easy to play, easy to understand but also difficult to keep a player entertained on are being replaced with new, exciting, entertaining but also somewhat intimidating machines due to the new graphics, size and bonus rounds. IGT has household name themes integrated into their new machines. These include Elvis Presley, Wheel of Fortune and Jeopardy. These machines are like magnets for casino gamblers however it is imperative that the people playing these machines understand the way they should be played. These videos and our Neon Buzz segment are the perfect way for the casino industry to educate their customers." Ed Rogich, Executive Director of Advertising and Public Relations for IGT added, "Our customers are demanding additional support to help educate players. This collaboration should help answer that demand." IGT is a world leader in the design, development and manufacture of microprocessor-based gaming products and software systems in all jurisdictions where gaming is legal. Players Network is the first digital 24 hour gaming and entertainment network which specializes in producing customized television programming to serve the rapidly growing gaming industry. Players Network delivers its 24 hour television channel directly into the hotel and casino guestrooms. Contact : Mark Bradley of Players Network at (702) 895-8884 or Alan Woinski of Gaming Venture Corp., U.S.A. (Investor Relations) at (201) 947-4642.