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To: robert duke who wrote (46)12/11/1998 9:15:00 AM
From: JakeStraw  Read Replies (1) | Respond to of 119
 
MBNA Introduces EarthLink Credit Card Providing Unique Internet Shopping Experience

WILMINGTON, Del., Dec. 10 /PRNewswire/ -- MBNA America Bank, N.A., announced today that it has acquired the multi-year endorsement of EarthLink (Nasdaq: ELNK - news), the world's largest independent Internet service provider, to offer a credit card to EarthLink's more than 815,000 members.

The EarthLink MBNA credit card program will earn EarthLink members rewards at the EarthLink Mall when the card is used for online purchases and certain in-store transactions.

''EarthLink members are among the most active on the Internet, and we are pleased to be working with an industry leader like EarthLink,'' said John Richmond, MBNA Senior Executive Vice President. ''EarthLink's alliance with Sprint also helps us build on the successful phone services and credit card program we have had with Sprint since 1992. The EarthLink program will help continue MBNA's strategy of expanding its Internet, communications, and e-commerce marketing to Customers with a strong common interest.''

''We're excited about the opportunity to market a credit card with MBNA that will be tailored to the needs of our members while rewarding them for using it,'' said Howard Lefkowitz, vice president of business development and Internet marketing at EarthLink. ''This specially designed program is targeted to the tens of thousands of EarthLink members who will benefit from this partnership, as both MBNA and EarthLink share a similar approach to affinity marketing and an absolute dedication to Customer service.''

EarthLink is the world's largest independent Internet service provider. Through its unified EarthLink Sprint Internet access service, the company makes the Internet relevant and productive to hundreds of thousands of individuals and businesses every day. Headquartered in Pasadena, California, EarthLink provides a full range of innovative access and hosting solutions to thousands of communities internationally from more than 1,700 points of presence. EarthLink and Sprint Corporation (NYSE: FON - news) have formed a broad business relationship to create an Internet service with the potential to reach millions of new Customers. Sprint is a global communications company and one of the world's largest carriers of Internet traffic. Information about EarthLink and EarthLink Sprint services is available by calling 1-800-395-8425 and through EarthLink's Web site at earthlink.net.

MBNA Corporation (NYSE: KRB - news), a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $56.3 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products.

SOURCE: MBNA Corporation