To: The Atheist who wrote (3503 ) 12/3/1998 2:44:00 PM From: whitephosphorus Respond to of 4748
Prevue ( BW)(ACTV/PREVUE-NETWORKS)(IATV) ACTV & Prevue Networks to Demonstrate Integrated Digital Capabilities at the Western Show Business/Technology Editors Western Cable Show ANAHEIM, Calif.--(BUSINESS WIRE)--Dec. 3, 1998-- ACTV's Proprietary Digital Programming Technology to Team With Prevue Interactive ACTV, Inc. (NASDAQ:IATV) and Prevue Networks, Inc. today announced that ACTV's proprietary "Individualized Television" digital programming capabilities will be demonstrated at The Western Show in Anaheim, CA in the same set-top box as Prevue Interactive (soon to be re-named TV Guide(R) Interactive), the leading interactive program guide for digital cable television. Both applications, running simultaneously on a General Instrument DCT-1000 digital set-top in an integrated fashion, will be shown at Prevue Networks' Western Show Booth No. 4244 and ACTV's Booth No. 3262, Hall C, December 2-4. Prevue Networks will show a prototype of its new digital guide in General Instrument Corporation's DCT-5000 digital set-top boxes. ACTV is one of a select group of leading digital services integrated with the Prevue Interactive digital guide. ACTV's digital programming capabilities will be compatible and available with future versions of Prevue Interactive. Prevue Interactive is the industry's leading interactive program guide, reaching more than one million homes on 800 systems. The company anticipates reaching four-and-a-half million to five million subscribers by the end of 1999. ACTV uses patented software technologies to create "Individualized Television," which takes traditional television programming into the digital age. ACTV allows viewers to switch seamlessly between multiple feeds of video, audio and data in real time. Using a standard digital set-top box and remote control, a viewer can switch between the regular programming feed and a multitude of personal options and features. The proprietary software remembers viewer commands and responses to on-screen prompts, enabling the television to "talk back" to an unlimited number of viewers with individually-tailored television programming and advertising content. Through a previously announced agreement, ACTV's software is integrated in all General Instruments (GI) digital set-top boxes currently in the marketplace, and will be included in all future generations of GI's digital set-tops. No additional hardware is required in consumer homes to receive ACTV-enhanced programming and advertising. "Individualized Television" can enhance a variety of television genres, including sporting events, news, game shows, children's programming, and advertising. ACTV plans to launch enhanced regional digital cable networks across the country under the FOX Sports Net Plus brand name, and expects to offer other marquee digital programming via a joint venture with Liberty Media Corporation. Based in New York, ACTV uses patented software technologies to create state-of-the-art programming for the rapidly emerging digital cable television and Internet platforms. The company has relationships with major players in cable and television, and the leaders in digital technology, including: Liberty Media Corporation (NASDAQ: LBTYA, LBTYB); General Instrument Corporation (NYSE:GIC); FOX Sports Net; Tele-Communications, Inc. (NASDAQ: TCOMA); Cablevision's (AMEX:CVC) Rainbow Sports; The Washington Post Company (NYSE: WPO); and The Sarnoff Corporation. ACTV Entertainment and ACTV Net are subsidiaries of ACTV, Inc. ACTV Entertainment and Liberty Media formed a joint venture, LMC/IATV Events, earlier this year. ACTV's Web site can be found at actv.com . Prevue Networks reaches more than 58.1 million households in the United States and internationally with one or more of its portfolio of program guided, barker and online services. Prevue Networks is a wholly owned subsidiary of United Video Satellite Group, Inc. (NASDAQ: UVSGA). See United Video Satellite Group on the World Wide Web atuvsg.com . --30--mem/ny* CONTACT: Bratskeir & Company (for ACTV, Inc.) Mike Rosen, 212/679-2233 Cell: 917-693-3098 or Prevue Networks, Inc. Ed Knudson, 303/267-6829