To: rupert1 who wrote (38400 ) 12/3/1998 1:52:00 PM From: Elwood P. Dowd Respond to of 97611
Thursday December 3, 12:09 pm Eastern Time Company Press Release Bank of Ireland Selects Compaq AlphaServers to Help Improve Profitability Management HOUSTON--(BUSINESS WIRE)--Dec. 3, 1998--Continuing to provide technology and business solutions that allow financial services industry customers to stay competitive, Compaq Computer today announced that Bank of Ireland [NYSE:IRE - news], Ireland's leading bank with $30 billion (US$) in assets, has purchased Compaq AlphaServers to run its new profitability systems. Compaq, along with its partner Profit Management Group (PMG), will provide systems software and consulting to help the bank's business managers increase their understanding of and maximize the profitability of its customer relationships with better quality and quantity of information. This purchase by Bank of Ireland, which has used Compaq AlphaServers in a number of strategic projects, represents a significant extension of its relationship with Compaq. The new solution at Bank of Ireland meets its business managers' needs for customer profitability, and product and organizational profitability information. PMG's software allows the bank to measure profitability at the customer level, giving managers better account control and measurement. The new solution will also help Bank of Ireland determine: -0- -- Local market profitability reporting showing the impact of channel usage on profitability, -- Product, sector, channel and unit profitability information, and -- Channel capacity utilization and how effectively customers are using new and existing delivery channels. ''In today's competitive banking environment, banks have to do a better job of managing their return on assets,'' said Des Crowley, general manager, Retail Finance & Strategy at the Bank of Ireland. ''With Compaq and PMG we're able to manage our customer relationships for profitability. Compaq is an important technology partner for the Bank and its relationship with PMG, as part of an overall CRM solution set, offers us a proven way to optimize this very important aspect of our business.'' ''Understanding profitability across products, channels and customers is essential for effective Customer Relationship Management,'' said Jerry Peterson, vice president of Financial Services and Electronic Commerce at Compaq. ''Compaq's proven understanding of the banking business and processes allowed us to give the Bank of Ireland a complete solution. This solution enables the bank to take advantage of the AlphaServers and analyze massive amounts of data very quickly for better decision-making that ultimately leads to more profitable customer relationships.''