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Non-Tech : Steve Madden (Nadaq: SHOO) -- Ignore unavailable to you. Want to Upgrade?

To: Jack Be Quick who wrote (19)	2/4/1999 10:02:00 AM
From: Jon	Read Replies (1) \| Respond to of 27

Steven Madden Ltd. Announces PartnershipWith Fashionmall.com, the Premier Fashion Destination On the Web February 4, 1999 06:31 AM LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)--Feb. 4, 1999--Steven Madden Ltd. SHOO , a leading designer, wholesaler and marketer of fashion footwear for women, announced that it has signed an agreement to market and sell its products on Fashionmall.com, the premier fashion site on the Internet. Chairman, President and Chief Executive Officer, Steve Madden commented, "We are extremely pleased to announce our partnership with Fashionmall.com. This relationship allows us to further strengthen our existing e-commerce efforts by leveraging Fashionmall.com's distribution through major portals such as Excite XCIT , MSN MSFT and Yahoo! YHOO . Everyday we look for strategic ways to continually build our brand and expand our on-line presence. After significant due diligence, we decided to partner with Fashionmall.com because it's the Web's most visited fashion lifestyle site with a high concentration of our target consumers. The site receives more than 16 million hits and over 600,000 unique users per month and has most recently launched a dedicated teen site to tremendous success." Steven Madden Ltd. will launch its site on Fashionmall.com in mid February as an anchor tenant and the Company expects to offer a wide selection of footwear, apparel and accessories. Founded in 1994, Fashionmall.com is recognized as the first commercial site online allowing companies to advertise or sell over the Internet to consumers making fashion decisions. Rhonda J. Brown, Chief Operating Officer stated, "We view this association with Fashionmall.com as a great opportunity for us with significant upside potential. Not only will it represent an additional distribution channel for our products, it also offers an entirely new customer base for Stevemadden.com. Whereas many of our sites' visitors already know our brand through our retail exposure, this partnership will allow us to tap into an entirely new fashion consumer who may not be familiar with the Steve Madden label. This ability to create new brand awareness is one of the most powerful aspects of the Internet, in my opinion." "Steve Madden is a tremendous addition to our on-line family," said Fashionmall.com President Ben Narasin. "Teen has become a significant part of our business and Steve Madden is clearly a leader in youth-oriented fashion." Mr. Madden concluded, "With virtually no external marketing or advertising, Stevemadden.com has experienced explosive growth in the number of orders received, sales margins and revenues per visitor. With our projected goals for unique users and sales well above plan, partnering with a highly trafficked site like Fashionmall.com was the next logical step. We have already centralized our e-commerce efforts and hired an experienced management team to grow the business. This relationship with Fashionmall.com represents another example of our dedication to become a dominant e-commerce player in the footwear industry. We will continue to aggressively pursue these types of sales and marketing initiatives on a strategic basis into the future, especially in relation to portal alliances, content agreements to improve the Stevemadden.com virtual community and Web partnerships and promotions ranging outside the medium of the Internet." Steven Madden Ltd. designs and markets fashion-forward footwear for women. The shoes are sold through Steve Madden Retail Stores, Department Stores, Apparel and Footwear Specialty Stores, and online @ www.stevemadden.com. The company has several licensees -- including sportswear and jeans, outerwear, intimate apparel, eyewear, hosiery, jewelry, handbags, belts and hairwear -- owns and operates a retail store under its David Aaron brand, and is the licensee for l.e.i. Footwear and Jordache Footwear. Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain and forward-looking. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.