To: GT who wrote (21614 ) 12/3/1998 3:49:00 PM From: Big Blue Respond to of 119973
SME Should rock on this news, already on internet with substantial volumes. Service Merchandise Co. Inc. Dow Jones Newswires -- December 3, 1998 Svc Merchandise Up 24%;Plan To Boost Internet Sales Rumored By Raymond Hennessey NEW YORK (Dow Jones)--Service Merchandise Co. (SME) has joined a string of companies swept up by Internet euphoria. Shares of the retailer were trading more than 33% higher Thursday on market rumors the company planned to offer its products over the Internet. NYSE-listed shares of the company were up recently 7/16, or 33%, to 1 3/4, though the stock had been as high as 2 1/16. Volume was especially high. By early afternoon, more than 12 million shares had changed hands, compared with average daily volume of 405,000. The trading was especially unusual, observers said, because the company on Wednesday reported lackluster preliminary sales figures for the first part of the holiday season. For the period from Sept. 28 to Nov. 29, Service Merchandise said, same-store sales fell in the "low teens" on a percentage basis. Jewelry sales were up in "the high-single-digit range," while hardline sales were down "in the high-teens range," the company said. But traders said Thursday that the rumors about possible Internet sales were enough to overshadow the disappointing results. Individual investors especially have been "scouring the landscape" to find any company that might be eligible to join the Internet frenzy, said J.C. Bradford & Co. analyst Gary Dennis. Service Merchandise has had some Web sales already, though the company had not been actively advertising the availability of Internet sales, Dennis said. "It's been more of a soft sell," he said. Most the company's sales come from 354 stores in 34 states, according to company figures. Earlier this year, Service Merchandise changed its retail strategy from a catalog showroom chain to a retailer that focuses on jewelry and gift items.