To: long-gone who wrote (23798 ) 12/3/1998 7:13:00 PM From: Alex Read Replies (1) | Respond to of 116764
11/30/98 - DALLAS GOLD & SILVER EXCHANGE, INC. REPORTS EARLY HOLIDAY SEASON REVENUES UP BY 61 PERCENT OVER FISCAL 1997 EQUIVALENT PERIOD; INTERNET Activity Enjoys <Picture> Over 500 Percent Revenue Increase DALLAS, Nov. 30 /PRNewswire/ -- Dallas Gold & Silver Exchange, Inc. (Amex: DLS) announced that the first weekend of the holiday season showed record traffic and results in its Superstore in Dallas, Texas. Sales grew by over 61 percent. During the third quarter the company increased its selling space in its Dallas facility by over 30 percent. The sales growth represents a continuation and acceleration of the 30 percent revenue expansion experienced by the company for the first nine months of the current fiscal year and further affirms the company"s business model of integrating internet e-commerce with its physical presence in its primary markets. Dallas Gold & Silver"s web site has grown from one auction of jewelry items per week during early 1998 to its current schedule of auctions closing every day. The company has been successful in using its internet site at www.dgse.com to generate both independent revenues and profits at the site but also to serve as a traffic generator at its Dallas location. The company completed a significant remodel of its internet site in the third quarter of 1998 allowing greater functionality and significantly expanded choice for the consumer. The site now includes a fully functional auction, a live trading floor as well as a complete virtual store. Dallas Gold & Silver Exchange, Inc. is a wholesaler and retailer of jewelry, diamonds, fine watches and precious metals to domestic and international customers through its Superstore in Dallas, Texas and through its live real-time auction on the internet (www.dgse.com). The Company also provides specialized insolvency related merchant banking services to small and medium sized enterprises. Statements about the Company"s future expectations, including future revenues and earnings, and all other statements in the press release other than historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the Company"s actual results could differ materially from expected results. SOURCE Dallas Gold & Silver Exchange, Inc. -0- 11/30/98 /CONTACT: William Oyster, President of Dallas Gold & Silver Exchange, Inc., 800-527-5307/ /Web site: dgse.com (DLS) CO: Dallas Gold & Silver Exchange, Inc. ST: Texas IN: MNG REA SU: