Friday December 4, 11:10 am Eastern Time
Company Press Release
SOURCE: PC Quote, Inc.
PC Quote Selects New Ad Management Solution:
DoubleClick DART
Total Ad Inventory Could Increase By 25%
CHICAGO, Dec. 4 /PRNewswire/ -- PC Quote, Inc. (Amex: PQT - news), a leading provider of real-time and delayed stock
and market quotes and the engineer of HyperFeed™ -- the fastest datafeed available, has selected DoubleClick's DART
technology as its new ad serving solution for its popular website www.pcquote.com. DART (Dynamic Advertising Reporting
and Targeting) will provide PC Quote with dramatically increased efficiency in ad inventory management and the ability to
dynamically target advertisements to a monthly flow of over 987,000 visitors.
''It is our intention to achieve utmost efficiency from every page we publish,'' stated Jim R. Porter, Chairman and CEO of PC
Quote. ''DoubleClick's DART provides us with the functionality to realize the full value of every page impression, not only on
our own website, but also on each page we co-brand for partners such as Edgar Online™, Earthlink™, INVESTools™,
VectorVest™ and Schaeffer's Investment Research™.''
According to Fall 1998 statistics obtained from @plan, the leading research provider of consumer behavior data on the Web,
www.pcquote.com delivers target audiences of high value to web marketers. PC Quote is twice as efficient as the web average
for investors with portfolios valued at greater than $250,000 and 72% more efficient than average in delivering business
travelers. New productivity gained through the implementation of the DART system will allow www.pcquote.com to
dramatically increase total website space available for advertising. ''We estimate the total ad inventory will increase by as much
as 25% - 35% solely due to the increased capabilities DART provides,'' said Porter.
Advertisers will greatly benefit from www.pcquote.com's new ad solution. ''Not only will we be able to deliver rich media files
like RealAudio™, ShockWave™ and Enliven™,'' continued Porter, ''but we will be able to dynamically target ads according
to the viewer's geographic location, domain and operating system and even limit the number of times a particular viewer is
exposed to any one ad.'' DART's advanced reporting features will provide PC Quote's advertisers with the type of analysis
needed to launch effective web-based ad campaigns. The DART system provides PC Quote with the ability to analyze how a
creative execution performs in different geographical regions, at certain times of the day or on a particular day of the week as
well as reveal which advertising messages produce the greatest response.
About PC Quote, Inc.
Widely known as possessing the fastest and most accurate real-time ticker plant in the financial industry, PC Quote's
Hyperfeed™ is the first datafeed to be powered by a 100% Windows NT-based ticker plant. PC Quote's professional clients
include brokerage firms, banks, insurance companies, fund managers as well as institutional and professional investors. The
company has expanded its service offerings to the individual investor, application developers and businesses by offering its
products through the Internet. The company's website, www.pcquote.com, offers non-fee delayed quotes to all visitors as well
as fee-based real-time subscription market data services.
About DoubleClick Inc.
DoubleClick Inc. (Nasdaq: DCLK - news; doubleclick.net) is a leading provider of comprehensive global Internet
advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes
planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has U.S. headquarters in
New York City, international headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki, Barcelona,
Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and Silicon Valley.
The statements made herein that are not historical facts may contain forward-looking information that involve substantial risks
and uncertainties. PC Quote's actual results, performance or achievements could differ materially from the results, performance
or achievements expressed in, or implied by, these forward-looking statements. Among the factors that could cause or
contribute to such differences are those set forth in the Company's filings with the Securities and Exchange Commission and
include the Company's ability to (i) obtain adequate financing to continue as a going-concern and fund its current business
strategies, (ii) attract and retain key employees, (iii) compete successfully against competitive products and services, (iv)
maintain its relationships with key suppliers and providers of market data and (v) the effect of economic and business conditions
generally.
For more information visit PC Quote's website at www.pcquote.com.
|
