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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: llamaphlegm who wrote (28943)	12/4/1998 11:00:00 PM
From: Mark Fowler	Respond to of 164684

From Article: "One interesting point is Amazon, B&N & Borders are all avoiding Yahoo's mall. Why? One reason is that Yahoo is probably charging an arm and a leg. Another reason is that no intelligent company likes price warfare. And Yahoo's mall is a forum for price warfare. There is no brand, no distinction between companies, hell, they don't even have identities. Are you buying at Yahoo number 1 or Yahoo number 2? Well, I'm shopping at the one that's 17 cents cheaper."<< Ll, why would those business with best-known brand names,i.e., Amzn, would need to rely on Yhoo or Aol to attract online customers or build brand awareness? However, most merchants will flock to Yhoo, Aol for their services, strong distribution, and loyal following. Like other e-commerce centers, Yhoo expects e-commerce to contribute a much bigger piece of its future revenues. ;-)