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To: Cheeky Kid who wrote (3708)	12/4/1998 11:29:00 PM
From: James Strauss	Respond to of 32873

CK: James Strauss_ does not show up in an alias search... Only my profile shows up... Maybe trial members can't be searched or don't have profiles... Jim

To: Cheeky Kid who wrote (3708)	12/7/1998 4:29:00 PM
From: jpbrody	Read Replies (2) \| Respond to of 32873

Cheeky, did you see this: nytimes.com Keep that cookie battle going! Here's some excerpts from the article: Be Free Inc., a small start-up in Marlborough, Mass., that recently received a $17.6 million infusion of venture capital, says it expects to be awarded a patent Tuesday for a method of passively collecting behavioral profiles and psychographic data (information about attitudes and lifestyles) for individual computer users, storing this information in a huge database and then using it to decide what consumers should see which advertisements. Be Free says its patented system can acquire this information from thousands of Web sites and then correlate it to develop well-rounded profiles of consumers. Tom Gerace, 27, started the company three years ago with his brother Sam Gerace, 35. Be Free does not yet provide its proposed service but plans to do so by late summer or early fall of next year. "We've got to have relatively large data collection," Tom Gerace said. "We've been collecting data for 13 months now, and we have 20 million unique user profiles."